Luis Capella, managing partner of Hospital SMEs (consulting firm specializing in improving business management) conducted the workshop, an hour and a half conference format was the final debate, including a question and answers of people who are connected to the chat channel provided for the occasion. Commenting on the training required of sellers, highlighted the importance of " closing the sale ", ethics and the study of the psychology of the buyer. Finally, he reviews the social sales methodologies, and "cold calls" (using prospective data bases) that must be carefully prepared in advance and always include a content, which.