I'll plan to add more to Ibrahim Bruno El-Khoury's profile later on if he adds more public-facing content to his Campaign. For now, though, I'll put forward at least a placeholder profile based on what's missing.

Strengths

El-Khoury brings at least some political experience to the NDP's leadership race, including past campaigns for an NDP nomination and a City Council seat. And on paper, there would appear to be a niche available for a candidate fitting his profile, including a geographic base in Montreal and private-sector business and economic credentials.

Weaknesses

But given his level of familiarity with the political process (in contrast to, say, Pat Stogran's scramble to assemble the basics of a campaign), it's been disappointing to see very little from El-Khoury beyond his registration with Elections Canada a month and a half ago. The blog he's used for other campaigns remains dormant. And he's taken to Twitter to complain somewhat about a lack of coverage, but done nothing of note to justify it.

In additional to signalling a lack of campaign organization, that also means there's little positive content available even for voters who are looking for it from El-Khoury.

Key Indicator

For now, let's start with the obvious: if El-Khoury can't assemble the resources to put together a substantial campaign presence, his potential pluses don't figure to matter. (I'll update this point if he clears that hurdle.)

Key Opponent

While I mention El-Khoury's potential niche above, it bears some obvious overlap to the strengths of Guy Caron's campaign. And El-Khoury's role when it comes time to vote might include either playing up a set of issues and priorities which works to Caron's advantage, or helping another candidate by offering down-ballot voters a signal that he can also speak to them.
 
Plausible Outcomes

Best-case: A sufficient show of support and campaign strength to establish a place for El-Khoury as a key voice within the NDP
Worst-case: A distant last place as his campaign never gets off the ground