Seeing the new features that WP 8 had brought left WP 7 device owners' mouths watering. Releasing the WP 7.8 update in 2013 would be an immense mistake. Here's why. Imagine yourself buying a brand new Nokia 900. A few short months after, you find out your brand new phone just became a legacy device. You inherently build up some frustration. Microsoft then promises to launch this update for old phones that will bring some if the features from WP 8. You're still uneasy, but you start thinking it's better than no update at all right? So Microsoft launches WP 8 and you're waiting eagerly for your promised update. You would expect it to come shortly after the WP 8 launch right? Wrong. The update is nowhere to be found and Microsoft issues no official statement about it. The question Microsoft has to as themselves is this: will existing customers wait for the update to arrive in 2013 or will they take advantage of the holidays offers and get a new device? And if they do get s new device, will it be a WP device? At this point cheap WP 7 devices cannot compete with cheap Android devices. And I bet that the people who decide to get a new device won't buy one powered by an OS from the same company that left them on the dust and got them to change their phones in the first place right? It's logic. Plain and simple. So the problem is simple. Release the update and you keep you users happy, and even get new ones for both cheap and expensive devices. Don't and you'll see users flea to other platforms and be sure those deserters are never coming back.