This post was written in collaboration with zulily and I will be receiving a zulily gift card. Please note that, as always, any personal opinions reflected in this post are my own and have not been influenced by the sponsor in any way.

When a woman is pregnant, her figure changes so she generally wears maternity clothes. After the baby is born, so many things are different, and many will never be the same again. New mothers face a number of challenges, including figuring how how to look good and what to wear.

Figuring out what to wear on any given day can be a challenge. Our bodies just aren’t the same after giving birth. During the first few months of motherhood, often called the fourth trimester, our bodies are healing, changing and making us feel a little more self-conscious than usual. Things no longer fit the way they did before or even in the same places they did before. In many cases we are far too busy working hard to take care of baby and get some sleep, never mind figuring out how to look fashionable. That’s where having a BFF comes in.

The BFF I’m referring to is zulily’s Baby-Friendly Fashion Squad, a team of Zulily maternity experts. You remember who zulily is. They’re the online retailer with an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more – all at really great prices. Recently,  zulily launched a month-long limited-edition Fourth Trimester Closet Concierge to help new moms navigate their wardrobes during pregnancy and after they’ve welcomed their new baby.

“Our maternity team at zulily saw the need to provide a special service to new moms who can be overwhelmed and strapped for time. We wanted to provide a special service for these women to help them navigate those first several months and look and feel their best,” said Robin Otto, zulily maternity expert and merchandising manager. “Our styles are as unique as the new mothers we dress and our maternity experts have a wealth of apparel expertise to help new moms achieve stylish ensembles that will make them all shine.”

The zulily BFF Squad have specially curated clothing collections designed to help new mothers will style related questions such as what to wear during nursing and what is most figure-flattering.

Here are just a few of the fourth trimester fashion tips shared by the zulily team of experts. (The full list can be found here.)

• Streamlined silhouettes – It’s common to want to hide behind bulky clothing when a body is changing after a baby is born. Avoid chunky fabric, big prints, and super shiny styles as these can give the illusion of a bulkier frame. Instead, stick to solids and dark colored tops and dresses.
• Functional nursing apparel (if needed) – Make sure to select products that are easy to care for and comfortable to wear. For moms who chose to nurse or pump, aim to have a few staple bra options during this time, as your bust size will most-likely fluctuate. Surplice tops, nursing tanks and tops are great options since these garments make it easier to breastfeed in public or pump while you’re back in your busy routine.
• Shapewear – Consider investing in compression garments such as tank tops, seamless camisoles and leggings since these streamline your figure. For example, the Belly Bandit (a top selling item on zulily) helps support a post-baby belly, waist and hips, allowing moms to feel confident as they work at their own pace to get back into their pre-pregnancy clothing.
• Adjustable apparel styles – Look for styles such as wrap dresses and tops, which are closet essentials, and flattering for most body types. As a new mom’s body continues to change, these garments can easily be adjusted.

The team will also help moms discover different brands and products appropriate for this time. zulily will create a curated Pinterest board offering additional solutions for new moms at the end of each week. The Pinterest board will be based on the most common crowd-sourced questions.

New moms can connect with the zulily Baby-Friendly Fashion Squad (BFFs) maternity experts throughout the month of March by messaging zulily directly in Facebook Messenger using the #BFFs hashtag or by visiting the zulily Facebook page for more details. zulily’s BFFs will respond to moms through Facebook Messenger Monday through Friday from 7:00 p.m. – 8:00p.m. EST.

Do you know a new mom or mom-to-be that could use a BFF?

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