If the customer perceives the Cork as being cheap (as in synthetic corks and screwcaps), then the perception will be that the wine is cheap, too.
If the customer perceives the Cork as being cheap (as in synthetic corks and screwcaps), then the perception will be that the wine is cheap, too.
Why We’re 100% Cork – St. Francis Winery & Vineyards, Sonoma – A Tribute to Chris Silva
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