Wholesalers purchase stocks in large quantities at low prices. They then handle sales in bulk by selling them at wholesale prices to intermediaries who will, in return, sell them in smaller quantities to the general public.  Having a wholesale Business is much like having a regular retail store except most of the time, your customers are mostly business owners themselves, trying to find good deals with good products from a good supplier. Starting a wholesale business isn’t easy but once you had, what should you do to ensure its growth?   1. Leave leads and generate traffic. To expand your business, you must first expand your audience and potential clients. Grow customer relations by identifying wholesale customers and send out samples to them in a bid to showcase your products and to test their interest. Personally call people and communicate with them to explain the benefits you offer as a supplier. Let the conversation flow naturally by preparing a list of points to make instead of just having one memorized speech. It will allow you to make room for the inquiries your potential client will make. Send out emails specifically tailored for each individual on your mailing list. Avoid using cold, automated messages. Personalization is great for business since it makes your clients feel like they are genuinely being paid attention to. It is also an excellent way to increase response rates. Seek out relevant trade fairs and attend business events to create connections and learn more from other businesspeople by observing what they offer and how they market them. Use social media marketing to develop your brand and reach out to a broader number of people and businesses. Social media is a very powerful tool if used properly. People are most likely to verify and grow interested in a business, a person, or a product if there are positive responses and reviews of them online. Develop your website and content so that they look professional yet welcoming. A poorly developed website or insufficient content might raise red flags for your potential clients and chase them away. You don’t need to have fancy web pages, make sure they are clean, simple, and easy to navigate. Offer exciting information about your business and don’t go over the top in trying to sell your reputation to the buyers. Be honest and informative. Give your potential customers multiple ways to contact you. Your phone number, email, contact forms, live chat, etc. must be visible in your website so that they can easily reach you through several means.   2. Offer great deals. To further entice clients into supporting your business, create compelling, engaging campaigns. Also, hold seasonal events and create a promotional calendar for the year. Make your shop’s anniversary by celebrating it with special sample packs of new products that come with the orders from your business. Periodically offer deals and discounts to generate interest and boost your sales. Give lower prices for bigger bulk to entice people into considering a higher number of products.  You can also offer coupons for specific quantities so that your customers are tempted to buy more for less. Give new customers an exclusive bundle offer/ deal. This serves as a warm welcome to them as clients and starts the relationship on a positive note. It encourages them to support your business in return. Give recommendations and insight to your clients from time to time. As a wholesaler, you may have recognized certain patterns in sales or marketing that worked for your patrons’ businesses. Offer suggestions and observations that might help your client. Handing out helpful advice establishes your business relationship on a more personal level.   3. Provide stress-free service and processing. What’s bad for your business? Customers receiving hidden charges in shipping, a fixed minimum order for products, a difficult ordering process, a poor policy on returns, terms, and conditions, and inefficient customer support system. What’s good for your business? Quick, hassle-free order processing, fast shipping, and on-time delivery of packages. Create a streamlined process for orders and shipping. Simple, quick, and efficient. This will mean fewer errors, delays, or back orders and will save time as well as money for you and your customers. Stress-free transactions will make them more likely to come back and order from your wholesale business rather than shift to your competitors.   4. Give them impeccable customer relations Make sure your staff is knowledgeable about your business. If what you offer is technical in nature, provide time and effort to train them so they can effectively talk about what you are selling. It’s bad for your reputation when your support staff is unable to answer your client’s questions about your products and services. This gives the clients the impression that your business is run by inept people who don’t know what they are doing. Train your sales representatives to maintain a friendly but respectful interaction with clients. Impress on them the importance of being welcoming but professional. Nothing is more frustrating than having problems with your supplies and having rude and unknowledgeable staff handling your queries. It is a sure way to drive away customers and ruin your business’ reputation. Reach out to clients from whom you did not receive feedback. Ask them what they think about your services and products and take note of their comments. Remember their observations, suggestions, and complaints. This will be crucial for the improvement of streamlining your systems. Maintain contact with your clients by sending out informative emails about once a week. It can be about the deals you are offering, the new products that arrived, a restock of a customer favorite or a positive feature on your business on a review site or a news portal. Ultimately, the experience will give you the best lessons and tell you what the best things will be for your business. There will be trials and errors, but in due time, it will dictate what techniques are going to be the most effective for you to usher in progress. So be vigilant with your observations, stay in touch with the trends, and never be afraid to try out a new method for improvement.   WeCompete Lenders offers a diverse set of working capital solutions that can help budding businessmen to start their ventures. We cater to startups, growing businesses and even businesses in debt. Know more by visiting us on our site. For more direct answers you can contact us at +1 (844) 516-0633 or [email protected].