The era of technology and Social Media. From regular individuals to corporations to governments, it has been made indispensable and relevant in every conceivable way. Communication and transactions have rapidly made digital to the point that for most of the population, connectivity has become more of a critical need rather than just a want. If harnessed correctly, technology and social media might be just the tools you need to tap success in Business.   What business advantages can you get from using social media? Social media is a cheap but powerful platform to endorse ideas and build brands. You can pick up a lot of concepts online to experiment with and keep up with emerging trends to stay ahead of the competition. It raises awareness as to what products and services you offer. By expanding your reach to a broader audience, it results in driving traffic towards your business and increasing your sales. It also makes it easier to receive customer feedbacks and interact with them regarding their concerns and inquiries. Social media also helps you find your target audience and develop your brand reputation.   Why Facebook? With Facebook having more than two billion active accounts, it is the biggest and busiest social media site to date. It is also the most popular and most influential, being a great way to connect with family and friends or keep up with your network of acquaintances. For the past couple of years, it has evolved into a competitive space to advertise products and services.   What should you do when setting up your own business account on Facebook? Creating a page is pretty straightforward with Facebook guiding you along the way. Have a Facebook account ready. Before you can set up any Facebook page, you will be prompted to log into the site. It’s up to you if you want to use your personal account or create a new one for the sole purpose of running your business. Do not use a dummy account, it will look suspicious to the website and your customers. Choose your business type. There will be six different page types available. Pick one that describes your page most. Provide your business information. You must provide your business name, your business category, and whatever basic general information is asked by Facebook. Beyond that, make sure to include as many details as you can about your enterprise: you contact information, your other websites or social media accounts, a clearly-worded “About” section, what your business hours are, and the location where you operate from. Create your username. Your username will appear on the custom URL of the page. This is what people will see when the link to your page is shared or posted. Choose one that is easily remembered and easily associated with you. Upload pictures. Choose original shots for your profile picture and cover photo, ones that can be easily identified with your enterprise. Put a visible shot of your logo or of yourself if you decide to represent your business personally. You can also design a picture that shows the products and services you provide. Coordinate them and make them aesthetically appealing to attract attention. Explore your new account. Learn more about how the page works by exploring the options and controls available on the page. The more comfortable you are with handling the settings and features, the easier it is to work with your page. Create your first post. Announce your arrival to the Facebook platform by putting up your first post. Carefully consider what to post. You can upload relevant content, share thoughts from pioneers in your field of business, or write a personal message about what your page is about.   What else should you remember? Be sure to make smart and relevant posts to boost interest and business image. Followers lose interest if you post too much so choose what and when you post. Visual content pull in curious customers. Don’t forget to make an attractive, well-coordinated layout and visually appealing messages. Track your page performance religiously to make sure you are getting a well-sized audience and monitor your growth. Posts made during certain periods of the day can reach a differing number of people so observe when you hit the peak view count and time your posts to maximize it. Respond quickly to inquiries, suggestions, and complaints. Unanswered messages create anger and disappointment over poor customer relations and will definitely impact your reputation. Create an approachable image. Be engaging to your followers. Share light-hearted content once in a while, something not necessarily for marketing but still somewhat related to your business. Build up buzz around your business through promos, events, and giveaways. People love games and prizes; they will definitely come flocking to your page. If you have money to spare, amp up your efforts to reach your desired audience by investing in Facebook ads. These ads are effective since you can choose who can see them through demographics, interests, and behaviors. Success rates with social media marketing vary from person to person according to their experience, how tech savvy they are, and how good they are with gauging their audience’s responses. In order to ensure success, it is good to think carefully before posting. Be constant in evaluating your content and analyze what feedbacks you receive. Drive more traffic to your site and broaden your customer base by creating an effective Facebook page for your business!   WeCompete Lenders offers a diverse set of working capital solutions that can help budding businessmen to start their ventures. We cater to startups, growing businesses and even businesses in debt. Know more by visiting us on our site. 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