Top 10 Mutual Funds as per retail Investment Share Reliance Mutual Fund leads in retail Investments Overall, top 5 mutual fund houses account for 55.6% of the retail Assets Under Management (AUM) in October 2018 Reliance Mutual Fund held 13.9% of the industry’s retail assets as on October 2018. HDFC Mutual Fund and UTI Mutual Fund follow Reliance in the second and third place,