In the business world, slang requires study and experience, because there are many terms that can be incredibly confusing. Such is the case of the confusion between Distributor, Representative and Commercial Agent. Today we want to share with you what Commercial Agents is. If you are an entrepreneur, business owner, about to launch a product or looking to expand, this is important.
Let’s start with the basics, who is the commercial agent?
A commercial agent is self-employed. That is, he works independently. This person is responsible for promoting or distributing one or more products as a representative of that company. So, the commercial agent is the person that links the company with the buyer.
What is the purpose of a commercial agent?
The main objective is to achieve the largest possible number of sales, with the least amount of resources possible. This is how he becomes profitable.
What tasks does it cover?
A commercial agent will cover these four areas:
- Inform.
- Presenting.
- Negotiate.
- Close the operation
- Charge the operation
Let us clarify the tasks:
- Accept agreements in the name of the company, but without responsibility neither on the agreements nor on the ownership of the goods. The agreements are made under the conditions allowed by the manufacturer himself.
- Take care of the promotion and other functions for which one has been entrusted.
- Receive complaints from customers regarding defects or defects in the quality of the product or service under promotion.
- Usually has no legal power.
Sales are contingent upon the attitude of the salesman, not the attitude of the prospect. —William Clement Stone
Advantages of a Commercial Agent
- They know the market. They are experts in the sector and know perfectly all the characteristics of what they are aiming to sell.
- Aready have an existing customer base and network of contacts.
- No wages. They charge by commission within the agreements previously made.
Do not miss the second part of this article where we will talk about how to choose a good commercial agent and in those cases where you should seriously hire one.
The post A Commercial Agent? appeared first on .
