THE BIRKENSTOCK BOX VENTURES INTO CALIFORNIA IN PARTNERSHIP WITH RICK OWENS #BIRKENSTOCKBOX
Designed by Gonzalez Haase AAS, BIRKENSTOCK's mobile, spatial retail concept continues its travel in the US, moving to the West Coast in partnership with Rick Owens opening in April 2018.
The full collection will have its global premiere in Los Angeles at the BIRKENSTOCK BOX, which will be placed in front of the Rick Owens store on La Brea Avenue. Casual sportswear and cashmere separates designed by Rick Owens will also be exclusively available for purchase at the BOX.
Following stops in Berlin with Andreas Murkudis, New York with Barneys New York and Milan with 10 Corso Como, the Los Angeles outpost offers yet another unique viewpoint on design and architecture. It will feature a Limited Edition Cosmetics Kit, as well as a curated edit of BIRKENSTOCK Spring / Summer 18 styles.
The BIRKENSTOCK BOX consists of converted freight containers, which play host to each partner's interior concept and merchandize proposition. In this site-specific iteration, the Box's interior is designed by Rick Owens and incorporates the retail design elements from the Rick Owens New York store.
The Rick Owens BIRKENSTOCK BOX will carry a limited collection of BIRKENSTOCK styles created with Rick Owens, consisting of thirteen sandal styles and three legwear styles. Rick Owens took the classic BIRKENSTOCK styles Arizona, Madrid and Boston and added an element of confection to it by extending the straps almost to the floor and simultaneously extending the holes in the straps. The bespoke styles feature the classic sandal styles in four different fabrications, consisting of army felt, suede, full grain leather and longhair cow fur – all with a full leather footbed lining, retailing from 350 USD to 525 USD. The legwear styles retail from 100 USD.
All bespoke BIRKENSTOCK x Rick Owens sandal and legwear styles are available for pre-order now on rickowens.eu and launch on all Rick Owens and Birkenstock channels in April.
