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How Technology is Reshaping Future Car Design

Apple CEO Tim Cook announced this month that his company is developing self-driving cars, confirming rumors that have been circulating for months. The fact that companies like Apple, Google and Uber are racing to capture a share of the emerging self-driving car market reflects how digital Technology is now driving today’s three hottest automotive innovation trends: autonomous vehicles, electrification and the rise of cars as a service. In fact, this trend toward digitization is, in turn, helping reshape future car design and the way form follows function in today’s vehicles. Here’s a look at a few ways technology is reshaping car design. GPS Navigation One of the most practical technology features included in recent car models is built-in GPS navigation. Not only does this technology use satellites to get drivers from Point A to Point B, it also allows advertisers to geo-target motorists with customized offers based on their location. While some systems have voice-control options, others are able to connect to

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How Technology is Reshaping Future Car Design

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