I’m frequently asked by some of NYC’s sharpest entrepreneurs how and where I find strong Talent. The question is typically followed by the assertion that it is hard to find enough good engineers in NYC and considerations about the west coast. I do some light questioning about their current methods and their approach towards recruiting after which the truth of the matter becomes clear; the best talent is rarely found—the people asking these questions are usually focused on the wrong problem. Engineers are simply not waiting for you at the nearby Starbucks. They will not come introduce themselves to you...
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