Ambit Energy is expanding to Japan.
As the largest direct seller of energy in the world, and the 13th-largest direct sales company in the world, Ambit Energy will offer energy service to eight utility areas beginning as early as May 2017.
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This expansion marks the first international territory for the 10-year-old Dallas-based company. Currently, Ambit Energy serves customers in 16 states plus Washington, D.C. Here are the utility territories in Japan that Ambit will service including the potential customers and potential annual revenue:
| Utility Area | Organization | Potential Customers | Annual Revenue Opportunity (USD) |
|---|---|---|---|
| Tohoku | Tohokuden | 7,715,000 | $6,798,146,380 |
| Tokyo | TEPCO | 29,200,000 | $27,721,176,000 |
| Chubu | Chuden | 10,647,000 | $9,407,060,769 |
| Hokuriku | Hokuden | 2,106,000 | $1,313,294,370 |
| Kansai | KEPCO | 13,600,000 | $12,061,617,426 |
| Chugoku | CEPCO | 5,243,000 | $3,672,850,806 |
| Shikoku | Shikoku (Yonden) | 2,849,000 | $2,218,583,889 |
| Kyushu | Kyuden | 8,633,000 | $6,969,838,426 |
| 79,993,000 | $70,162,568,065 |
That’s 80 million potential customers and more than $70 billion in potential annual revenue. These utility territories do not include Hokkaido or Okinawa.
Japan is the world’s third-largest economy, and demand for electricity is expected to rise by 22 percent. Japan is also the third-largest direct selling market in the world. The country began rolling out energy deregulation in April 2016 in hopes to increase competition and reduce electricity costs.
Pre-enrollment for the first Ambit Energy Consultants in Japan will begin in March. The official launch and the first official customer enrollments will begin in mid-May.
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