The fast pace of technological advances allows for an increasing number of industries to offer Personalized services and products at a lower cost and at a higher velocity. This trend of Personalization exist for decades but its importance will now grow much faster. Not only consumers often prefer to have a personalized product or experience, for many of us, a personalized offering will be needed to enjoy the benefits of a product.

Old-school industries like automobile have offered personalization for years. Today, we take for granted the idea of buying different models of the same car and select among a large number of colors and features at the dealership. That was not always the case. Henri Ford famously said nearly 100 years ago that you could pick up a Ford in “any color you had like as long as it is black”. Times have changed and expectations from consumers with it.

Today, personalization plays a more important role, not only confined to estheticism and personal preferences. Advances in genetics make personalized medecine a reality. We already personalize our cognitive training programs at CogniFit. We offer a unique way to have a personal conversation with an expert with Instantgo. Consumers want to be helped. They want to have specific answers to their unique situation and not presented with a good-enough solution for all. In an age where information is over abundant, they want to trade overload with relevant and personal answers.

And it makes sense. It’s the next frontier to cross for many industries and businesses alike. The power of technology allows for more companies to offer better products and experiences on a more granular level. Consumers will gradually expect a more personal service when consuming their experiences. Products will become more modular and better fit the needs of each individuals and situations. To distinguish themselves, many businesses will have to internalize personalization as a must have. Mass personalization is underway.

The Personalization Of Everything was originally published in Nathanael Eisenberg on Medium, where people are continuing the conversation by highlighting and responding to this story.