Marketers have the power to deliver growth for your business. If you align your understanding of the customer persona, the challenges they face, the problems you solve and your messaging and not to forget the Google algorithm and the keyword topics your customer will be searching for: you’ll get your content ranked first in Search results. Sounds easy right? It’s not. We know it’s not. But over the last six months, search results and content ranking have changed. There are now better tactics and a more modern approach to growing visitors to your blog.

If you are publishing endless posts with little to no reason or structured strategy behind how the topics should be organised or ranked, you’re likely to be blogging in a less than optimal way. You’ll not see the increases in traffic that meet your expectations. If this is the case, its likely that your blog looks a little repetitive, a little structurally dis-organised. Search has changed a lot, and the underlying algorithms now reward different content and formats. It is critical that should you continue to deliver a blog strategy that you update the way in which you approach SEO. A more structured approach to the content on your site is needed for your blog posts to land on Google’s first-page search results ideally.