A guide to setting up your profile to make it more discoverable and practical advice for when you are starting out.

Social Media is a powerful tool that can connect you with potential buyers and support your sales and marketing efforts. However, when starting out with posting on channels like Twitter, LinkedIn and Facebook it is easy to fall into the trap of writing unimaginative and bland content. Whilst a well-curated, relevant feed can be a fruitful way of driving engagement and visibility, it can be disheartening when your posts are not getting any attention. This article will attempt to show you where you may be going wrong and share some advice on how to get your channels back on track.