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Use These 13 Insider Tips to Make the Most of a Microinfluencer Partnership Like the Pros

Microinfluencers can be a big help when it comes to marketing, especially when their brand message aligns with your own. However, both parties need to be on the same page in order for a seamless working relationship to develop. So how do you make sure both parties are communicating well, as well as getting the most out of the deal? To find out, we asked 13 members of Young Entrepreneur Council (YEC) the following: “Microinfluencers can be an excellent resource, but you need to be on the same page as far as shared goals and other aspects of the relationship in order for everything to work right. What is a solid way of making sure that both parties get a good experience out of the arrangement, while at the same time making sure that all of their goals are met?”  Microinfluencer Partnership Tips Here’s what YEC community members had to say: 1. Set Clear Terms “When you work with a microinfluencer, you’re really paying for an audience above all else. Sometimes, when people begin a relationship by trading shoutouts, and terms aren’t clearly set, there’s room for people to get upset with the circumstances. Ultimately, it’s about finding a benefit both audiences like, such as samples for placement, and so on.” ~ Chris Quiocho, Offland Media 2. Give Them Creative Liberty “I often find that one of the biggest mistakes brands make when using microinfluencers is giving them too much guidance where it takes away from the microinfluencer’s personality. What ends up happening is that the message will look disingenuous. Instead, let them craft the message to bring more authenticity to the marketing campaign.” ~ Syed Balkhi, WPBeginner 3. Aim for Long-Term Partnerships “With long-term partnerships, both sides win. The microinfluencer knows that the potential exists for multiple revenue earning opportunities, so they are more likely to create better content for your brand and also engage with the posts more. The brand receives exposure to an audience that is more likely to warm up to the product or service because of multiple posts from the same influencer.” ~ Jonathan Long,…



This post first appeared on GeorgMedia Internet Marketing News & Resources, please read the originial post: here

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Use These 13 Insider Tips to Make the Most of a Microinfluencer Partnership Like the Pros

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