Data is anywhere. In fact, it has become so easy to track our activities that as Kevin Kelly put it, we could build a reliable version of our Quantified self!
Kevin Kelly – Quantified Self Co-Founder from Gary Wolf on Vimeo.
The person able to translate all that data into meaningful insights will gain an edge over anyone else. That is also why The Economist said the world’s most valuable resource is no longer oil, but data and HBR back in 2012 called Data Scientist: The Sexiest Job of the 21st Century.
If you have a blog or use content as your main weapon to grow your business or your brand then you need to understand how to translate all that data into something meaningful to your readers. One effective way to do so is thourhg data visualization techniques!
In this article, I’m going to show you two tools you can use to generate nice animated data visualization that you can use to make your content more interactive and appealing to a wider audience.
Enter the World of animated data visualization
Using data to visualize how the world evolves is very powerful.
Below some examples of data visualization used by Larry Kim, founder of WordStream and Top Columnist at Inc. Magazine:
The world’s largest cities from 4,000 BC pic.twitter.com/BZUPvlFO0G
— Larry Kim (@larrykim) January 7, 2018
Share of world population [1950 – 2100] pic.twitter.com/xntGzYFSNe
— Larry Kim (@larrykim) January 5, 2018
And here are the most popular baby boy names! pic.twitter.com/2AgJ31GTwH
— Larry Kim (@larrykim) January 5, 2018
As you might have noticed with this kind of approach the way you look at what might seem boring data changes!
Let’s look at a couple of tools you can use to generate the same kind of data visualizations.
Mind the gap between data and insights with Gapminder
There is a huge difference between data and insights. Having data, a lot of it, doesn’t mean you have insights. Finding insights from data means also being able to be creative enough to know where to look at.
On Gapminder you can find interesting historical data that you can use to show how the world changed in the last two centuries.
Below some examples:
Source: gapminder.org
Source: gapminder.org
Use viz.ged-project.de to make economic data interesting
Conclusion
Data itself is not useful unless you know how to present it. In this article, we saw how people like Larry Kim use data visualization techniques to engage their audience. You can do the same with tools like Gapminder and viz.ged-project.de.
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The post How to Use Interactive Data Visualization Techniques to Make Your Blog Post Rock appeared first on The Four-Week MBA.
