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Complete Guide on Setting an Profitable Online Stationary Business

How to set an Online Stationary Business in India with Low initial Investment


From some last days, we are receiving messages from many guys who wants to set an Online Stationary Business. All of them wants to run a stationary business part time/ or full time. So I decided to write a post on this topic.

 



So in this post I will cover How you can set an Profitable Online Stationary Selling Business with Low costs.

Investment Involved in setting an Online Stationary Business

There is total three types of investments involves in this business.

1) First and foremost investment is in setting an Online website and adding a payment gateway or an order form to it. If you are low at budgets you can simply make a website at Blogger platform by adding any free payment gateway like Instamojo to it. For sure we prefer using a custom domain as it will give a more professional look. You can set this website on your own and use third party templates and free gateways or my teammates can do all this for you just for INR 2000.

2) Second investment is there in purchasing products to sell. See there again we have two options. Contacting Physical store owners is first choice and buying products online is second choice. We surely prefer you to choose second option. One thing you can do is instead of purchasing products from websites like Amazon or Flipkart, you can go for AmazonBusiness.in
It is a service run by Amazon itself which helps you to buy products in bulk at cheaper costs. Hence it will be better if you purchase products from there. If you have good contacts in your town you can do partnership with local dealers also which sell in bulk.

3) Third investment is in promoting your business at local level. This is the most crucial step for success of your business.You should try promoting in local newspapers both by providing advertisments there. You can also distribute pamphlets in local areas. Other methods you should try must include:
-  Promotion and seminars in schools and telling them about your business
-  Moving from door-to-door and promoting your business, not by selling items but just telling people How they can remain in profit by buying from your store instead of buying from local shops.

Now if you do all the calculations, If you have some initial investment of 5K or more then it, it will be more then enough.

Why people will buy from you: Making your online store a success

It is quite obvious that making such a business success is not so easy task. The reason behind this is that If I can buy something just from a distance of 100 meters from my home, then why I will buy it online.Surely If I am getting something special from this, then only I will go for the Online option. So here is something special you can add in your online stationary business
 The card system: Card system is something which can make your Business succeed. See your target audience is mainly of age group of 8-16 years. Most of such guys have great influence of Cartoons or Cricket or something just similar to that. So you can start a scheme in your city called card scheme.

How the card scheme will work:

1) You will provide your buyers with a card of 1 point on every sale of INR 50, 3 points card on every sale of INR 100 and so. This card should contain their favourite cartoon characters on them.
2) Whenever someone will collect 100 Points, you will give them something special as a gift. Such schemes are easy to be used on children and can make your business success.
3) Also you will provide free home delivery so that parents of children have nothing objection when their children buy online. Do add the option of cash on delivery for sure as all children will not have the option of cash on delivery.

Note: Be loyal with your small kid customers and Hence keep rewarding them with gifts on time to time. For sure your profit will not be more in initial days and that can be somewhat demotivating too but slowly and slowly your profit margin will start increasing and you will have more reach soon in the city. Later slowly slowly If you succeed, and you want to continue with the same you can start your own manufacturing unit and also start taking orders from other towns and cities. Especially if you live near a village this idea can be more successful as there are less stationary shops there.

More things to keep in mind: 

1. Do not limit yourself to pen,pencils and notebooks but also do sell things like Books, Practical copies as there is more margin in them.
2. Slowly-Slowly you can add feature of selling old books for locals and also add a same for interested buyers.  We have elaborated the idea already though at: Startup idea of Online Book store
3. Do delivery of orders on daily basis in evening time. Most of students are at home this time. This will save costs of fuel as well. We prefer you to buy a bicycle as it will be both pocket friendly and eco-friendly.
If you need more assistance feel free to write to us in comment section below.
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Thanks for reading.
If you are reading my blog first time-This is Sahil- Blog Surgeon

Also read: Earn money from Youtube without uploading videos 
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This post first appeared on Make Money Online- Win Amazon And Paypal Gift Cards And Get Startuo Ideas, please read the originial post: here

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Complete Guide on Setting an Profitable Online Stationary Business

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