SEO runs on two Factors
1. ON page Optimization
2. OFF page Optimization
ON Page Factors:
• Title Tags and Meta Descriptions
• Header Tags
• URLs
• Image Alt Text
• Internal Links
• Keywords
• Sitemaps
Title Tags
Meta Descriptions
Header tags
URLs:
On-page Don’ts
Common mistakes to avoid for a well-optimized page:
1. Keyword stuffing
2. Hidden text
3. Repetitive anchor text
4. Cloaking
1. ON page Optimization
2. OFF page Optimization
ON Page Factors:
• Title Tags and Meta Descriptions
• Header Tags
• URLs
• Image Alt Text
• Internal Links
• Keywords
• Sitemaps
| On Page SEO |
Title Tags
| Title Tag Example |
- It is the single-most important on-page factor, which expresses the main intent of the webpage.
- It is visible both in search engine results and on the webpage.
- Title-tags influence click-through rates and people’s first brand impressions.
Meta Descriptions
- This text is written by webmasters and is a snippet explaining the contents of a web document and appears below the title tag in the search engine results page (SERP).
- Although search engines may sometimes overwrite the description you provide, the important thing is it’s free.
- Although it doesn’t directly influence rankings, it does influence click-through rates.
Header tags
- Header tags break the information of a page into hierarchical order:
- Start with H1, which specifies the main purpose of the page
- Follow it up with H2 and H3 sub-categories
- Once a primary SEO metric, H1 header tags were misused in the past and are less important now.
- However, it is still a best practice to use header tags.
URLs:
- A Uniform Resource Locator, or URL, is the address of a web document, which can be either text, PDFs, images, or others.
- URLs are important for relevancy and should contain the keywords you want to rank for.
- Keep URLs short to make sharing easier.
URL Structure: Different parts of a URL convey a specific meaning to Search Engines and users.
- On-Page Factors (contd.)
- This represents your business online and is the first thing that people see.
- Choose a name that fits your business and is easy to spell, pronounce, and share.
- Include keywords, but not too many.
- Optimize it for people and not just for SEO.
- This includes everything that comes after the domain name in the URL.
- Too many subdirectories in the URL can be confusing and cause problems in older browsers.
- Include keywords here as well; limit the number of times you use them to only what is absolutely necessary.
- Alt Text, or alternative text, is text that shows when images cannot be viewed, and it describes the image in words.
- It helps the visually impaired to extract meaning out of images.
- As computers also cannot “see” images, search engines use alt text to derive meaning from images.
Internal Links
- An internal link is one that points from one place to another within your website itself.
- As internal links help humans and search engines understand the sections of your website, they are important relevancy signals.
Keywords
- Keyword usage When a search engine crawls your website, it uses Natural Language Processing (NLP) to extract meaning from website copy.
- Search engines look for keywords and their context. Therefore, while writing online, use synonyms and related words to rank better in the SERP.
- Example If your website is about soccer and you have only the word “soccer” in it, you may still not rank for the keyword “soccer.” You may have to add related words such as goal, world cup, referee, team, and so on.
Sitemaps
- Sitemaps allow both humans and computers to better understand the structure and hierarchy of a site.
- They are meant for humans and are generally found in the footer of a website.
- They show the major sections and hierarchy of a website.
- They exist in the back end and are formatted for bots or crawlers.
- They show search engines the hierarchy and priority of each URL.
On-page Don’ts
Common mistakes to avoid for a well-optimized page:
1. Keyword stuffing
2. Hidden text
3. Repetitive anchor text
4. Cloaking
