Exciting news: My Complete Facebook Marketing Course has a new home!
In 2016, I wrote the Complete Facebook Marketing Course in conjunction with Travel Blog Success, a popular online academy for travel bloggers.
Sadly, Travel Blog Success has recently been bought over by Superstar Blogging platform. As a result, my Facebook marketing course is now going to be run as an independent course here. While I’m sad to say goodbye to the awesome TBS team, I’m just as excited to take the reins and run it as my own.
Because there’s no longer a middle man, I’ve reduced the course price substantially. It now costs only US$97 for lifetime access to seven detailed modules, that include step-by-step technical guides, precise and easy-to-follow examples and videos interviews with Facebook influencers.
I will show you EXACTLY how to build an active and engaged audience using Facebook, reach out to your target audience, and to convert these followers to blog readers. After all, our ultimate goal is to increase sales and readership by building a community.
Sign up here!
What is the Complete Facebook Marketing Course?
The comprehensive, detailed Facebook marketing course is made up of seven modules, with each module running over 20,000 words or more. I cover every single aspect of Facebook marketing in details, from branding your Facebook page to how to analyze Facebook Insights, and all the technicalities behind Facebook advertising.
Whether you’re a blogger, small business or social media marketer, this course will help you optimize your marketing efforts and harness the power of Facebook in reaching the right audience with the perfect message.
Why Take this Facebook Marketing Course?
Many brands, businesses and bloggers get frustrated after spending hundreds of hours building a following on Facebook, and not getting any results. This course offers step-by-step guidance on how to optimize your Facebook efforts to gain maximum traction. No more wasting precious hours inviting friends to like your Page!
In the first few lessons, I will lay out the groundwork for you and provide you with the beginner’s guide to Facebook. If you find them too basic for your needs, go ahead and skip to Module 2 to start learning about best practices for content curation, where to source content, and how to write the perfect Facebook post.
The Facebook marketing course will then move on to show you how to decode Facebook analytics, understanding your audience demographics and applying what you learn to good use. Facebook advertising will be another focus in this course — as I break down the basics of setting up ads, how to budget for advertising and how to do split testing.
The Facebook marketing course also includes interviews with bloggers who have been very successful on Facebook – namely Laurence from Finding the Universe and Johnny from One Step 4 Ward.
What Does the Course Cover?
Here’s an overview of some of the key modules in this course:
Content Curation
- How to Create Your Own Content Strategy
- The Best Practices of Content Sharing
- Sourcing Content that Matches Your Brand
- The 10 Most Engaging Post Types
- Using Images for More Engagement
- Using Videos for a More Personal Touch
Decoding Your Facebook Insights 101
- Optimising Your Post Reach and Engagement
- Evaluating Your Facebook Page Views
- Understanding Your Most Popular Posts
- Experiment to Uncover the Perfect Posting Plan
- What Actions are My Followers Taking?
- Using Publishing Tools to Keep Track
- Understanding Your Audience Demographics
Facebook Advertising
- Facebook Advertising for Light Users
- 10 Types of Facebook Advertising and Examples
- How to Create Your First Facebook Ad
- Essential Components of a Successful Ad
- The Art of Audience Targeting
- Budgeting for Your Facebook Ads
- Reading the Results of Your Ad Campaign
Who is the Course For?
I want to emphasise that the Facebook marketing course covers a wide spectrum of topics from the very basic to advanced features. Whether you’re completely new to blogging or have several years of experience but have found it challenging to grow your Facebook following, this course will really help take you to another level.
The course is also designed for those who are thinking of branching out into social media marketing, consulting or digital media work in general. The detailed modules will show you how to draw up marketing strategies for clients and to optimise your efforts, thus maximising the results of their investments.
Frequently Asked Questions:
1. When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course — you decide when you start and when you finish. There is absolutely no time limit, so you can take as long as you want to finish the course. If you take a few hours a week to do the course, you should be able to complete within three months.
2. How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like — across any and all devices you own. I would just ask for you to keep your login details to yourself.
3. What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact Teachable or me in the first 30 days and we will give you a full refund.
Hear What Others Have to Say About the Course
But don’t just take my word for it. Here’s what some other bloggers who have taken my course say:
“Nellie’s Facebook Marketing truly covers it all. Yes it has the basics to get you started as a beginner, but if you’ve been using Facebook pages for a while already, you can just skip the first module and dive into the advanced stuff. Whether you want to know all about setting up and doing tests with Facebook ads, analyzing your posts’ performance and tweaking your posting schedule, it’s all in here. My favorite part are the examples of how you can run tests to see what performs best for your page. I’m definitely trying that out!”
— Sofie Couwenbergh, founder of WonderfulWanderings.com
“Nellie’s Facebook Marketing course offers a clear, concise and practical approach to working with one of the biggest beasts on the social media landscape. Explanations are thorough and walk you through the whole process – yet there’s still plenty to learn for “old hands” looking to up their game.”
— Abigail King, professional travel writer and blogger, Inside the Travel Lab
“I’ve admittedly never considered the full potential of my blog’s Facebook page. Completing the TBS Facebook Marketing course has been eye-opening in more ways than one.
I’m armed with the knowledge now on how get the most bang for my Facebook advertising bucks, so that my hard-earned dollars do not go to waste. I’ve come away with a thorough understanding of Facebook insights, a concept that was previously too confusing to grasp.
Nellie is a Facebook ninja, which is clearly demonstrated through the detail and research that’s been poured into each and every module. This course will prove fundamental in bridging the gap between your Facebook followers and your blog – which is what we bloggers are all gunning for, at the end of the day!”
— LC Haughey, blogger and founder of Bird Gehls
“I’ve been advertising my travel blogs on Facebook for many years now, and one of the biggest complaints I have about the network’s advertising platform is that it is quite difficult to learn, use, and navigate. This course is one of the most comprehensive resources I’ve read on the topic of Facebook advertising and should help anyone, of all skill levels, hit the ground running. In fact, I even learned several new techniques that I look forward in implementing in my own advertising!”
— Jeremy Jones, founder of Living the Dream and Discover the Burgh
Let me know if you have any questions at all! I hope to see you there!
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