Third, the use of unqualified power to conduct a study fraught with fatal errors jeopardize the entire research project. Fourth, the research work - hard painstaking work that requires continuous improvement techniques, completion of knowledge and skills. It separate profession that does not allow 'optional' or 'sovmestitelskogo' relationship. Thus, cooperation with the research agency has a meaning, if necessary, information support and operational strategic decisions in marketing. Electrolux can provide more clarity in the matter. Managerial intuition and insight, of course, have the right to life, in some cases, but the research support for decision making and significantly reduces the risks, as Consequently, fear of responsibility manager. Sonya Reines-Djivanides understood the implications. At the level of risk your business without market research is like a military operation without intelligence. Where can I get information about the research agencies? Of course, the best source information about the research Agencies and their activities are the recommendations of trusted sources - your co-workers, partners and friends who have had practical experience of working with agencies.

Unfortunately, the level penetration of research services in Russia is rather low, and find the right advice on difficult. The main external source of information on research agencies is the Internet. Without exception, agencies have a presence online, and they are all available in the major search engines. Excellent collection of sites relevant research agencies offer 'Yandex' This directory has clear advantages to a simple search through the search engines because the information in it is organized by relevance to the topic of marketing research. Meanwhile, in the first places in the search engines may have unknown Regional agencies to make greater efforts to search optimize their websites than any other company.