2018-07-17 16:59
What exactly is advertising outside the box?
We are constantly being told to think outside the box when it comes to advertising. But what exactly does that look like in real life?
Adver… Read More
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The Better Image Blog: How-tos And Ideas For Your Print Products Blog
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Tags:
logo
hiring graphic
doodling
adhesive vinyl
swag
brain
direct mail
brand
promotional printing ideas
print
Electro Image LLC printing blog is full of tips & tricks to help your business get better looking print media. We also feature tips on fundraising for your school or club.
2018-07-05 11:14
The state primary elections are right around the corner, and campaigning will be in full swing this summer, you know what means? A surge in yard signs and other print collateral. Diffe… Read More
2018-06-29 19:10
The first time you see the logo design created by your graphic design team is exciting. It’s interesting to see how vague ideas, general thoughts, and sometimes conflicting input gets… Read More
2018-03-13 11:19
One effective, and often underused, marketing technique is the use of adhesive vinyl graphics. Properly marketing your business comes in many forms, but is the key to successfully attractin… Read More
2018-03-06 11:59
Whether it’s on purpose or not, your company has a brand. This corporate identity makes them relatable to their customers and helps them to stand out from their competitors. There are… Read More
2018-02-06 12:20
Far too often business owners get hooked on hiring a design team that says nothing to their intended audience. Be flexible and ready to try a logo that isn’t exactly what you envisio… Read More
2018-01-23 11:50
The process of designing and ordering company swag — things like pens, mugs, trade show banners, magnets, etc — can seem lengthy and daunting if you’re unfamiliar with the… Read More
2018-01-02 11:14
It’s an exciting time for St. Louis businesses: consumers were busy checking off names on their gift lists the entire month of December. As a business owner, you know that just because… Read More
2017-12-19 21:44
Business promotional guides are what you need to make your business stand out from your competitors. It requires a conscious effort on your part. You should schedule time daily aimed at mark… Read More
2017-12-12 21:44
Doodling can actually improve concentration and help an individual focus on content. In fact, some companies, such as Facebook, Zappos, and HomeAway, are encouraging, even training, employee… Read More
2017-12-05 11:52
If you type “What is a brand?” into Google, you will receive about 687,000,000 results in 0.8 seconds. Early farmers were clear about what branding meant; after all, it was how t… Read More
2017-11-28 12:20
Stickers are bright, fun, and sometimes silly, but they can be a beneficial to your business if used as a proper marketing tool. While you may think they are only for children, they are actu… Read More
2017-11-21 12:42
Every home across America receives advertisements in the mail. Some of them are in the form of flyers, others in envelopes, and even more are on postcards. The majority of flyers get tossed… Read More
2017-11-14 11:25
Logo designing for your company requires a lot of thought and a variety of different factors, such as color, typeface, font, image, and overall design or meaning. While it’s possible t… Read More
2017-11-07 11:25
Business writing is an essential skill today. Whether you are part of a large corporation or the only employee of a brand-new startup, you need to be able to write. Whether you are communica… Read More
2017-10-31 12:45
In today’s business world, one ancient invention is still priceless for networking purposes. The business card is simply a piece of paper, but without it – or if used incorrectly… Read More
2017-10-24 11:15
Your business card should represent you and your brand. Whether you are associated with a business, a nonprofit organization, a team, a group, or are simply representing yourself, your busin… Read More
2017-10-17 11:12
Successful organizations understand that it is essential not only to capture new customers but retain current ones. One effective method of retaining clients is through a customer loyalty ca… Read More
2017-09-19 12:34
Sales conferences are full of different types of individuals, but one thing remains the same: they are all professionals. As such, they expect to be engaged during a presentation or conferen… Read More
2017-09-05 12:54
Creative work tends to be overlooked in the world of small business. Graphic design may be the first to be cut during financial times, mainly because small business owners are on a limited f… Read More
2017-08-29 11:23
While technology has taken the place of most social interactions, you are sure to still be involved in situations where a sturdy, well-designed business card will come in handy. Whether it&r&hell…Read More
2017-08-08 12:29
The term “brand” is one of those words that has evolved from its original meaning. Once it simply referred to a company name, similar to the branding of a cow, it was stamped on… Read More
2017-08-01 12:02
Even with the best presentation, you can leave a sale at the table if you don’t send your potential client away with a reminder of your product or service. Presentation folders have be… Read More
2017-07-25 11:31
The internet has changed the face of marketing. With instant access to clients, interaction through social media, and advertizing personalized to each consumer, there is no longer a need for… Read More
2017-07-18 11:40
Not all printed marketing material is created equally!
Good graphic design increases readability, communicates quickly and convincingly, and draws the reader’s eye to key information w… Read More
2017-07-11 11:53
Think about all of the networking events, trade shows, or conferences you have attended over time. Recall a likely familiar and recurring scene – everyone shaking hands and swapping bu… Read More
2017-07-04 12:42
Designers are humans, too, but for a customer, sometimes it can feel like they come from another planet. You trust that they know what they’re doing. However, if their choices don… Read More
2017-05-02 12:57
The use of direct mail is vital for any marketing campaign. They help your customers and potential customers remember your products more because people tend to retain information when it&rsq&hell…Read More
2017-04-18 12:00
Your company relies on you to give a great presentation that has a clear message as to why a prospective customer should do business with you. When meeting with business partners or attendin… Read More
2017-04-11 12:32
Every communication potential customers have with your company is part of the advertising process. From your social media posts to your letterhead, everything you use helps build your busine… Read More
2017-04-04 12:21
A product launch is an exciting time. After a long period of market research and analysis, you’ve found a niche that a new product or service can fill perfectly. Now, all you have to d… Read More
2017-03-14 15:56
Promotional print items are a proven and ideal medium engage both existing and potential customers. Not only this, but print advertising offers the opportunity to gain an increased market sh… Read More
2017-03-07 18:38
A strong integrated marketing campaign can play a significant part in helping your business increase brand awareness and grow your customer base, but how do you know when it’s successf… Read More
2017-02-28 14:38
Even as digital media seems to take over our everyday lives, print marketing continues to be successful. From trade show displays to direct mail, businesses across industries use high-qualit… Read More
2017-02-21 16:41
Think of your favorite brands—the businesses you go back to again and again. Yes, they likely have an excellent product or service. But the companies that attract new customers and ret… Read More
2017-02-13 14:07
Even in a technology era where social media, videos, and email marketing seem to be all the rave, every business still needs high-quality printed materials that exude the essence of their br… Read More
2017-01-24 17:03
As a small business owner, you know how much work there is to be done to grow your company, and it can be tempting to try doing it all yourself. Avoiding outsourcing can save money and allow… Read More
2017-01-17 13:56
Trade shows are a constant battle to be seen and to stand out from the competition. Everyone walking past your booth is a potential customer. You need printed marketing materials that can tu… Read More
2016-12-01 23:44
At Electro Image LLC, we appreciate the amazing partnerships we have established with many fundraising organizations over the years. In an effort to better serve this growing portion of our… Read More
2016-12-01 15:07
The stats don’t lie: including social proof in your marketing materials significantly improves their success. Numerous studies suggest that due to our inherent need for social validati… Read More
2016-08-16 16:33
Redesigning your marketing materials, website or logo is essentially a brand redesign, and shouldn’t be taken lightly. After all, you have no doubt worked hard to build brand equity an… Read More
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