Fouad Makhzoumi, via his "Lebnene Herzen" (Lebanon is worth it - which was featured here and here on this blog) shows a steady hand, which immediately makes him recognizable communication wise. I can still remember the electoral image of Makhzoumi - which showed him in a leather jacket in an informal setting for the 1996 elections of the Beirut municipality - long gone is that man and instead of are now in front of a charismatic leader who exudes confidence and shows an unwavering hand at campaigning. Apart from the "Lebanon is worth it" the ad above continues "and integrity is its key" - I do hope that, once in power (in whatever capacity) Makhzoumi retains the idea of "integrity". Others sadly, have failed in terms of doing it.