USEK Student Nour Bassil, handled her Optique et Vision exercise from two points of view - one wears glasses not just to see, but to be seen as well and therefore impress. So what better way to portray this than dipping the brand into art! From Faberge eggs to Giacometti (for the hearing division) Nour managed to find the right vibe and position the brand perfectly with its target audience. A wonderful take indeed!