London Theatre Direct becomes the first entertainment ticket retailer in the world to sell theatre tickets through Amazon Alexa.

Customers can now purchase Theatre Tickets to the biggest shows in London's West End using Amazon Pay for Alexa Skills. Using any Alexa-enabled device, customers can easily book a wide range of exclusive offers and last-minute tickets. Bookings can be made in a matter of minutes, either several months in advance or just before the performance is about to begin – all through voice.