2020-12-10 15:31
COVID-19 has infected millions of people around the world. As of this writing, it’s killed more than a quarter of a million people in the United States. Has the pandemic also killed bo… Read More
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Bookpromotionblog - S J Miller Communications Blog
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Book promotion blog by Stacey J. Miller of S. J. Miller Communications.
2020-12-08 16:29
Usually, I talk to you about book promotion. But I’m going to switch gears for a moment and talk to you about something related: telling your story. Everyone has a story to tell. There… Read More
2020-11-03 15:09
What do you do on Election Day during a pandemic, when you’re not a political, healthcare, legal, or environmental, or sociological pundit? You have to keep your name and brand in the… Read More
2020-10-28 19:05
You know that, in order to keep your online profile as high as you can, it’s important to create a constant stream of content. Fortunately, there’s a wide variety of content you… Read More
2020-10-27 15:29
If the traditional media outlets haven’t responded to your pitches recently, there’s a good reason for that. They’ve been focused on politics and the pandemic. If they&rsqu&hell…Read More
2020-07-09 16:20
Today, I have the honor of publishing a piece by Professor Edward Shorter, PhD, FRSC.
Is Lithium the Drug of Choice for Bipolar Disorder?
It is encouraging to see this excellent Psycho… Read More
2019-04-15 20:41
College Admissions Scandal
Why are so many people obsessed with the college admissions scandal which was uncovered by Operation Varsity Blues?
Everyone seems to be talking about it. Major m… Read More
2019-04-01 16:53
What’s Wrong With Traditional Book Publishing
As a book publicist, editor, and writer who has been part of the book publishing world for nearly three decades, I have been proud to wor… Read More
2019-03-26 17:48
My New Book Ties Into the College Admissions Scandal
Did you know that there’s a new book about the college admissions scandal? There is. I know, because I wrote and published it. Th… Read More
2018-12-28 15:18
Don’t Promote Your Book in 2019!
Here’s a word of caution for authors and publishers, as 2018 comes to a close and we get ready to begin the new year. Don’t promote your b… Read More
2018-12-25 15:22
What Are Your Wishes for Your Book?
You wrote and published your book hoping that your book would rise above the competition. Your book, you hoped, would be the book that everyone in your t… Read More
2018-12-05 14:22
Here’s a question about book reviews that many self-published authors ask, sooner or later. “My book was recently published. How can I get attention for it? Specifically, I wou… Read More
2018-11-19 16:46
Creating a Press Release
While marketing books, authors and publishers often skip one of the key steps: creating a press release. They think, given the fact that we live in a Digital Age, p… Read More
2018-11-18 14:49
The Rules of Self-Publishing Books
Because the rules of self-publishing change almost from one minute to the next, it always surprises me to see how one self-publishes a book “this ti… Read More
2018-11-09 19:42
Dynamic Digital Content
I”ll bet you have terrific digital content, and that you are using it to develop and maintain your platform. You’re on the right marketing track!
Digita… Read More
2018-11-06 15:25
Develop a Platform
Have you been told you have to develop a platform so that you can promote your book? What is content management, anyway? And what does all of that have to do with book ma… Read More
2018-04-20 15:10
Book Promotion If You Can’t Afford a Book Publicist
Frequently, I hear from authors who can’t afford to hire a book publicist. Still, they hope to get some advice about book pro… Read More
2017-06-19 13:44
What Else Can I Do With My Blog?
Recently, a book promotion client realized he was putting a lot of thought, time, and effort into writing blogs. He knows his blogs are inspirational, and h… Read More
2017-04-15 21:54
As a book publicist, I’ve booked hundreds, if not thousands, of interviews for authors over the years. Like all book publicists, I have my war stories — you know, the stories ab… Read More
2017-04-14 15:33
Authors and publishers can give their book promotion campaigns a great boost from media exposure. The best way for authors to get media coverage is to offer themselves as an interviewee for… Read More
2017-04-10 15:59
For authors and publishers, the best time to get excited about a telephone radio interview is after the radio interview has aired. Yes, it’s wonderful when your wish to appear on a ra… Read More
2017-03-22 21:56
An Author’s Clever Book Promotion Model
Book promotion brilliance is a privilege to see and experience. What is book promotion brilliance? That is my phrase for great marketing ideas… Read More
2017-03-21 16:05
Cindy, a fellow publicist and good friend, recently asked me, “Do you ever use a news clipping service? I recently did an article marketing campaign for a corporate client, and I&rsq&hellip…Read More
2017-03-20 20:09
If you’re like most authors, you’ve probably figured out how to use Google Analytics, or whatever metrics your web site host or blog host offers to determine how many readers ha… Read More
2017-03-19 22:59
Authors Have Varying Book Marketing Goals
Would you like to enhance your reader base? Indie authors and publishers have long used book publicity to accomplish a variety of worthy goals… Read More
2017-03-18 13:59
Book promotion campaigns mean one thing to a traditional publisher. As an indie authors or small publisher, you probably view them in a different way. At least, as an independent book pub… Read More
2017-03-17 16:24
How much advance book promotion do you really need? Can you allot too much lead time and too much of your resources to advance book publicity?
The time to begin a book promotion campaign is… Read More
2017-03-16 15:03
Scrivener: A Tool for Writers and Publishers
I’ll admit to being a fan of technology in general, and I especially like to keep up with technology for writers and publishers. As I come… Read More
2016-09-26 13:31
It takes a variety of skills to garner media interview opportunities. Knowing how to target the right media decision makers, formulate a winning pitch, and the best ways to reach the right p… Read More
2016-04-15 15:18
Can entering your nonfiction book or novel in a book contest be a sensible part of your overall book promotion campaign?
Yes, entering book contests can be a great way to garner recognition… Read More
2016-03-19 18:53
Although traditional book publicists still think of book reviews as mainly appearing in newspapers, magazines, and journals, there are also online opportunities to get book reviews. I like t… Read More
2016-03-19 18:53
You might be a veteran media guest. You might have successfully done hundreds of radio, TV, print, and online media interviews as part of your book promotion campaigns. You might have wonder… Read More
2016-03-19 18:53
You’ve tried — for months, or for years — to convince a literary agent to persuade a traditional publisher to lend its imprint, and its credibility, to your book because yo… Read More
2016-03-19 18:53
Thanks to our special guest blogger, Carol Grever, for her tried-and-true advice for poets. Here’s what Carol Grever, author of Glimpses: A Memoir in Poetry, has to say about promotion… Read More
2016-02-08 17:27
Congratulations to Peyton Manning on your Super Bowl 2016 win. And congratulations for having a HarperEntertainment book you coauthored called Manning: A Father, His Sons and a Football Leg… Read More
2016-01-22 16:56
Have you thought of publishing books? Not long ago, authors who wanted an easy way to publish their books would turn to a company that Author Solutions owned: AuthorHouse, iUniverse, and the… Read More
2015-09-14 13:27
Although this book publicist hasn’t yet read David Brock’s new book, Killing the Messenger: The Right-Wing Plot to Derail Hillary Clinton and hijack Your Government, she doe… Read More
2015-08-10 12:58
Soliciting, and receiving, book blurbs are a necessary part of any book promotion campaign. All authors and publishers know that. But The Los Angeles Review of Books is correct, too. It&rsqu&hell…Read More
2015-04-09 15:57
As authors who have met me (or who have followed my book promotion blog here or at the Huffington Post) know, I’m a strong support of independent book publishing and independent author… Read More
2015-04-08 12:21
Independent authors: what’s your Plan B if Amazon fails?
Once upon a time, it hardly mattered to authors and publishers if one book printer or book distributor or bookstore failed. The… Read More
2015-04-03 14:56
By Stacey J. Miller, Book PublicistS. J. Miller [email protected]
We all work hard to create book promotion opportunities. That’s why serendipitous book publicity o… Read More
2015-01-12 15:57
By Stacey J. Miller, Book PublicistS. J. Miller [email protected]
What does book discovery mean to authors and publishers? Everything, obviously. Book discovery is the wh… Read More
2015-01-07 16:47
By Stacey J. Miller, Book PublicistS. J. Miller [email protected]
Yes, Mark Zuckerberg, famed founder of Facebook, has launched an online book club. Now, what does that m… Read More
2015-01-04 14:56
By Stacey J. Miller, Book PublicistS. J. Miller [email protected]
Could Mark Zuckerberg, the founder of Facebook, be the biggest thing to happen to book publicity since O… Read More
2014-10-21 14:45
By Stacey J. Miller, Book PublicistS. J. Miller [email protected]
Believe it or not, here’s a book publicity tool you once had and will probably want again for the… Read More
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