2019-06-10 13:37
Care2 recently launched a month-long integrated advocacy campaign to empower women and girls. The budget and time-conscious campaign engaged and activated millions of people… Read More
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Online Fundraising, Advocacy, And Social Media Blog
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Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.
2019-04-30 15:22
To get better outcomes from your appeals, become an email marketing mixologist Read More
2019-04-11 14:00
In honor of the first anniversary of the Parkland shooting, Care2 recently launched a month-long integrated advocacy campaign to “#EndGunViolence” once and for all in Amer… Read More
2019-02-27 19:10
The start of a new year is the perfect opportunity for implementing new tech strategies, especially when it comes to fundraising. Even if your holiday giving campaigns exceeded your… Read More
2018-12-21 15:25
The team at Care2 has put together a list of 10 favorite resources to help you set a killer strategy for 2019. Some contain big ideas, others are more tactical. All of them we l… Read More
2018-11-26 16:15
So you want to change the world? Starting an advocacy campaign can be a lot of work, but it’s absolutely worth it when you get to look back on all the good you’ve do… Read More
2018-09-19 20:38
Fundraising can be challenging for any nonprofit, but it’s the backbone of any healthy organization.
The causes your nonprofit advocates for should be shared with the world a… Read More
2018-09-12 14:55
Last April, 69-year-old pulmonologist David Dao was dragged, wounded and bleeding, off of a United Airlines plane after refusing to voluntarily relinquish his seat on an overbooked… Read More
2018-08-27 17:49
By the time Anna Stork and Andrea Sreshta made it onto the hit show Shark Tank, they’d been hustling their product, LuminAid, for half a decade. The design stud… Read More
2018-08-01 18:30
Forty years ago an enthusiastic tech marketer named Gary Thuerk made history by creating the world’s first ever known spam mail. Gary blasted out a new product announcement (i… Read More
2018-07-26 18:40
For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early … Read More
2018-05-22 14:18
Here’s an astonishing fact: Last year, people used online payments platform PayPal to contribute a staggering $8.5 billion to charity. To be fair, online giving is still just… Read More
2018-04-10 13:39
A nonprofit’s donation page is perhaps the most important element of its website, right? Without an optimized page and form for your donors to quickly and easily complete, y… Read More
2018-03-19 15:17
We are thrilled to announce that Care2, hjc, NTEN, and Resource Alliance have just released the 2018 Digital Outlook Report Read More
2017-11-28 16:38
Each nonprofit has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to hear about it!… Read More
2017-11-03 16:20
At Care2, we spend a lot of time thinking about email deliverability.
Why? Because organizations can have the best email marketing strategy, endless budget, and the most engag… Read More
2017-09-28 14:55
The cues are all around you. Kids are back in school. The calendar begins its string of months ending in “...ber” as if to subliminally prepare your skin for the shock o… Read More
2017-07-27 13:29
We're thrilled to share some exciting news! Care2 has been named the 2017 Best Online Non-Profit Network by Corporate Vision's Technology Innovator Awards. Now celebrating its… Read More
2017-06-19 16:05
List size. Open rates. Page views. Click-through rates. Dollars donated. These are often the key metrics a nonprofit uses to determine the success of their digital program. However… Read More
2017-05-18 14:29
Now that we’re well into spring season, it’s the perfect time to participate in National Bike to Work Week, with National Bike to Work Day on Friday, May 19th! Communiti… Read More
2017-04-27 13:24
The People's Climate March takes place this weekend in Washington, DC. People around the country will stand up for the climate and science, an action that has been unfortunatel… Read More
2017-04-14 16:09
We have some exciting news for you. Care2, hjc, NTEN, and Resource Alliance have just released the 2017 Digital Outlook Report.
The report contains data collected from 530 nonprofi… Read More
2017-04-03 13:25
Over the last 18 years, we've watched small organizations like Moveon.org (1998) and Black Lives Matter (2013) grow into massive movements in response to injustice. The historic 200… Read More
2017-03-24 16:51
Care2 is pleased to announce the winner of the eighth annual Care2 Impact Award Read More
2017-03-23 03:34
NTEN's #17NTC kicks off Thursday, March 23rd in Washington, DC. This is one of my favorite nptech conferences as it's always packed with three days of insightful panels and, of cour… Read More
2017-03-16 22:35
I’m a millennial in my early 20s. This admission requires me to embrace certain stereotypes. I’m aware of what many people think when they hear the word Millennial: a co… Read More
2017-03-13 17:56
Snapchat is a messaging app that has become increasingly popular with Generation Z, Millennials and Gen Xers and, while 92% of NGOs worldwide have a Facebook page, most organization… Read More
2017-02-28 19:42
The Care2 Impact Award honors outstanding achievements in the nonprofit sector. Members of the nonprofit community nominated their favorite charity initiatives, and the jud… Read More
2017-02-22 15:38
With technology taking over almost every part of people’s lives it has become more and more important for nonprofits to leverage different online platforms. Nonprofit Tech for… Read More
2017-02-20 15:38
If your nonprofit is looking for insight to increase its fundraising, Blackbaud's Benchmark Report provides some great data.
Email Still Matter… Read More
2017-02-11 04:29
Twitter rolled out a new
feature
that lets users make donations directly through the platform. Much like
Facebook Fundraising
, the service is relatively new a… Read More
2017-01-22 19:27
January 20 and January 21, 2017 will go down as one of the biggest moments in modern history where Americans and allies across the world (mostly) peacefully protested ag… Read More
2017-01-20 14:55
Each nonprofit has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to know about it!… Read More
2017-01-16 16:39
Social media marketing has become an integral part of building online community and advocacy. Through social media channels nonprofits are able to engage directly with their audienc… Read More
2016-12-31 17:26
In just a few hours we will ring in 2017. Now is a good time for nonprofits to not only reflect on the impact and lessons learned from their 2016 marketing and fundraising strategie… Read More
2016-12-22 21:50
The way we do things in the nonprofit world often differs from the way the private sector operates. While there is good reason for nonprofits to have distinct business models, there… Read More
2016-12-13 23:53
The trend with #GivingTuesday continues as we see increasing numbers in donations every year. According to data from Blackbaud, there was a 20% increase in online donations this yea… Read More
2016-12-01 18:43
Millennials often think of themselves as the socially conscious generation. As your organization continues to look for funding opportunities, consider millennials as a viable target… Read More
2016-11-23 22:57
Online donations in December increased from 17.8% in 2014 to 19.8% in 2015, according to Blackbaud. The trend is clear: People tend to donate to organizations more around the h… Read More
2016-11-17 23:29
Good news for nonprofits. Apple just announced that Apple Pay will now allow nonprofits to use the service for donations. Apple used to ban iOS apps from using Apple Pay to collect… Read More
2016-11-03 15:35
Data can help purpose-driven organizations make better decisions and achieve greater impact. This much is agreed upon. However, in a 2016 survey of nonprofit professionals conducted by Every… Read More
2016-11-01 14:29
There are a lot of strategies that go into a well-developed and successful email marketing program. Some "experts" say that the most important element is that the subject line needs… Read More
2016-10-25 21:22
Facebook just launched a way for your nonprofit to raise money directly on the social network platform: Facebook Fundraising. This launch raises so many questions: will this work fo… Read More
2016-10-18 21:16
How many social networks does your nonprofit have a presence on? 2-4? Have you ever read their Terms of Service (TOS) before your nonprofit registered its account? And if you did re… Read More
2016-10-14 22:16
"What if your organization’s culture encouraged you, and everyone who worked there, to embrace self-care without guilt?
What if you could feel the vibrancy of your organ… Read More
2016-09-26 11:19
Nonprofits raise a lot of money off of homepage and interior page popups and overlays, especially during year-end fundraising and urgent campaigns. Google recently announced though… Read More
2016-09-23 16:18
Yesterday on the Care2 Engagement Blog we discussed 20 of our favorite email fundraising tips that nonprofits should be leveraging. But what about your website? Is it effectively co… Read More
2016-09-22 10:39
Is your nonprofit struggling to raise money online? You’re not alone. Even some of the largest organizations have a lot of low hanging fruit and aren’t leveraging the be… Read More
2016-09-21 16:03
Snapchat is taking the social media world by storm, and it’s time that nonprofits embrace the growing trend. You may write it off right now, but if you want to gain new audien… Read More
2016-09-15 13:51
Facebook recently changed its algorithm again. This can have a major impact on your work if you run a nonprofits Facebook page. TechCrunch has been studying these changes… Read More
2016-08-19 21:22
Does your nonprofit rely one type of fundraising to bring in revenue or is it diversified? For example, a diverse fundraising program would include direct mail, telemarketing, found… Read More
2016-08-16 16:28
Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of m… Read More
2016-08-05 13:10
Nonprofit campaigners who work on hot-button issues can struggle with community management. Dicussions on social networks can be meaningful, powerful, and even controversial. But so… Read More
2016-07-27 00:24
Pokémon GO has seen explosive growth over the past few weeks - garnering 21 million active users and surpassing Tinder in popularity. It’s being called the single bigge… Read More
2016-07-21 19:58
Nonprofits spend a lot of their Communications staff time trying to get their issues covered by the media. One common question that gets asked is “how many media hits is good?… Read More
2016-07-16 16:31
Trump knows how to generate a ton of earned media. On the other hand, his digital strategy for running for President of the United States, looks like this.
via GIPHY Read More
2016-07-13 17:18
Pokémon GO has been all the rage the last couple of days. Pokémon GO is a mobile app that sends its users out into the real world, using location technology to &l… Read More
2016-06-30 18:08
Why is a Welcome Series so important for nonprofits to engage donors? What even is a welcome series? Read More
2016-06-29 18:36
Despite what your major was in college or what skills you’ve picked up along the way, today’s technology allows you to seem more tech-savvy than you may actually be. By… Read More
2016-06-24 22:09
It’s been a pretty tough year for communities across the nation. With the need for the #BlackLivesMatter movement and the killing of communities of color, the tragedy at… Read More
2016-06-10 20:59
Good news! It's that time of year again when the Nonprofit Technology Conference (NTC) puts out their call for workshop proposals. The Conference will be in Washington D.C. nex… Read More
2016-06-06 22:20
Running the Women Startup Challenge and our social change web agency, Rad Campaign I get pitched a lot of different products. I recently discovered Spendrise, a platform for creatin… Read More
2016-06-02 02:46
Facebook recently rolled out its one-click donate button for nonprofits. You can sign up here to add it to your organizational FB page. Read More
2016-05-13 02:07
The 2016 Benchmarks Study was recently released and highlights the latest nonprofit trends and strategies with an eye on shifts throughout the past dec… Read More
2016-05-09 21:56
Nonprofit campaigners are no stranger to trolling. But when it escalates to online harassment, threats, and doxing, this becomes a lot more stressful to campaigners who already h… Read More
2016-04-29 18:44
A report, commissioned by the Evelyn and Walter Haas, Jr. Fund, was just released to address chronic nonprofit fundraising challenges. They conducted the survey through the len… Read More
2016-04-22 15:00
We've said it before, and we'll say it again: social media and the Internet should be like a cocktail party - you should be mingling and engaging with your guests. Be welcoming, cou… Read More
2016-04-14 22:41
With a few months of 2016 under our belts, it's time to evaluate where we're at digitally, and if we're innovating quickly. What should nonprofits be focusing on for the remainder o… Read More
2016-04-06 23:30
2016-03-31 01:15
We all know there’s a whole sea of shiny objects out there, and new apps are released every single day. And while you’re still using your tried and trusty outlets, they… Read More
2016-03-28 14:30
A lot of nonprofits question how big election years will impact their fundraising, especially if they are not a C4 or a PAC. They worry that donors will prioritize candidate donatio… Read More
2016-03-27 15:11
The nonprofit sector is no stranger to burnout and unhealthy work habits. Mobilizing a base of supporters and advocating for meaningful change that will positively impact the world… Read More
2016-03-17 18:01
Another awesome 16NTC conference starts next week in San Jose. There's going to be some terrific panels aimed at nonprofit advocacy, fundraising, tech, and leadership teams. Every y… Read More
2016-02-23 03:49
Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the… Read More
2016-02-20 20:43
I don't have to tell you that advocates and donors are the heart of your organization. You would not survive without them. What are you doing to recruit younger demographics such as… Read More
2016-02-17 02:11
Big news for the activist community. Care2 just rolled out a first-of-its-kind localized petition platform for its 33 million-member network for good Read More
2016-02-05 15:54
More and more nonprofit donations take place in today’s digital landscape, but how can nonprofits ensure their online storefront is not only open for business, but optimized f… Read More
2016-01-29 03:00
Update: Thanks for all of your nominations. Vote for one of the amazing finalists here.
The finalists include:
Colorlines: Justice for Sandra Bland
Race Forward advances racial j… Read More
2016-01-27 21:04
The stats are in, and end-of-year online fundraising was an amazing success for several organizations in the nonprofit sector. Over at our agency Rad Campaign, our clients beat thei… Read More
2016-01-15 16:00
There’s a new social app called Peach that’s trending with the technorati and social media community. Developed by Vine co-founder Dom Hoffman, the app is a mix between… Read More
2016-01-14 19:52
The other day, I heard an interesting question. "As a project manager, how will you make sure my nonprofit's website launches on time and under budget?" Read More
2015-12-31 16:00
A few days ago Ev Williams, one of the cofounders of Twitter and the CEO of Medium
said the future of media lies in platforms like Twitter, Facebook, and Medium. “There’… Read More
2015-12-31 00:12
As communicators, we are passionate about the work of our organizations. We dedicate time to crafting the right message, honing our target audience, and getting the message out Read More
2015-12-12 19:27
Does your nonprofit use ecommerce as a big part of its fundraising strategy? Then you need to explore the “Buy” button from Google, Facebook and Pinterest.
Google Buy B… Read More
2015-12-08 20:09
With #GivingTuesday behind us, we’ve officially stepped into the end-of-year-giving zone. There’s no turning back. Now it’s time to step up your game so you can ra… Read More
2015-11-30 22:49
Year-end fundraising has begun! As you know the month of December is the biggest revenue generator for the nonprofit sector. Just in case you were thinking of skipping #GivingTuesda… Read More
2015-11-25 23:51
Nonprofits work on some of the toughest issues facing the world, ranging from ending poverty to reversing the environmental effects related to climate change.
While nonprofits may… Read More
2015-11-24 22:44
We know the drill: nonprofits tend to be short staffed when it comes to social, especially this time of year, but it’s crucial you’re meeting your audiences where they&r… Read More
2015-11-14 16:25
ActionSprout is teaming up with Facebook, and giving away $2M in Facebook advertising credits to 2,000 nonprofits. About a year ago, Beth Kanter, myself, and a few others in th… Read More
2006-06-07 11:16
Should nonprofits be less panicked now that the latest report by Blackbaud report shows that charitiable giving is finally up for nonprofit sector since the recession? While this trend is go… Read More
2006-06-07 11:16
Crowdfunding has really taken off in the past couple of years. Crowdfunding alone raised an estimated $5.1B worldwide in 2013. Individuals and organizations are using crowdfunding methods an… Read More
2006-06-07 11:16
Is your nonprofit effectively engaging donors? Are you moving donors up the ladder of engagement? And, if you were surveyed on your donor engagement, would your org fall under the good, the… Read More
2006-06-07 11:16
Every year I look forward to one very special conference - the NTC conference organized by the awesome NTEN team. This years 14NTC conference is packed with incredible parties (including an… Read More
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