2020-10-30 07:32
John Lewis is the largest co-operative in the UK. It's flagship store on London's Oxford Street is one of the UK's most visited shops. And every year at Christmas, John Lewis pulls… Read More
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The Online Publishing Blog
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Get your dose on online publishing and why and how you can benefit from this type of channel to reach out to your audience.
2020-10-12 08:36
Black Friday is set to be very different this year. Thanks to Covid-19 stores around the world will remain closed and shoppers unwilling to risk the exposure of large crowds. But th… Read More
2020-09-25 09:56
Direct selling is selling products directly to consumers in a non-retail environment. Instead, sales occur at home, work, online, or other non-store locations Read More
2020-09-10 09:36
As alert consumers we're easily tempted by new products that may help us improve our everyday lives, excel in our hobbies or simply make us look cool. We're constantly scrolling on… Read More
2020-09-02 12:22
Since its launch in 2000, ASOS has risen up the ranks to become the go-to online fashion retailer for 20-somethings worldwide. With an active customer base of 18.4 million and aroun… Read More
2020-08-04 10:48
There are currently around 24 million ecommerce sites in the world. With that much competition and an unimaginable amount of products available, it's no surprise that today's ecomme… Read More
2020-08-04 09:34
We all know Amazon. We know how it works, we know how to use it and we know exactly what to expect. We trust we'll get a good deal and fast, reliable delivery. It's the ideal place… Read More
2020-08-04 08:52
Hammock and outdoor brand Nakie only has a handful of products. But its creative take on user-generated content offers an innovative and intuitive product discovery journey Read More
2020-08-04 08:25
We could talk for hours about how images and visuals are key to attracting today's browsing shoppers. So instead of more of our rambling thoughts, lets take a look at how one brand… Read More
2020-07-03 09:34
It's probably the hottest topic in eCommerce Read More
2020-07-03 09:09
Amazon is all about eCommerce. Its business model is focused solely on being the giant of the online shopping world. Yet that hasn't stopped Amazon from dabbling in the world of off… Read More
2020-07-03 08:36
Browsing shoppers don't know what exactly they're looking for. They're simply in the mood to browse and get inspired. The second they see a product they not only like but feel a bur… Read More
2020-07-03 06:46
IKEA is one of the worlds best known brands Read More
2020-06-10 07:11
When you're browsing online, what does a good eCommerce store need to have to convince you to buy? Read More
2020-05-18 14:16
2020-02-07 12:06
1.8 billion people worldwide now purchase goods online Read More
2020-01-31 13:53
If you're interested in Display but have a few questions, we've put together some FAQ's to help you out Read More
2020-01-31 10:23
How B2C eCommerce execute their marketing activities can differ a lot Read More
2020-01-30 14:43
Most people know what a PDF is and have created many for numerous different purposes Read More
2020-01-28 14:16
It's never been easier for online shoppers to search for specific products and explore where to get the best price Read More
2020-01-28 11:53
If you have a few questions before you get started with our Digital Catalog solution then you've come to the right place. Read More
2020-01-28 11:53
If you have a few questions before you get started with our Online Catalog solution then you've come to the right place. Read More
2019-12-10 11:59
When creating an effective conversion rate optimization strategy, having the right tools for user engagement is critical to your success. Website engagement tools come in all shapes… Read More
2019-12-10 10:02
A landing page, and especially a mobile landing page, is a tool that essentially points users toward a very specific end goal. That goal generally involves generating sales or leads… Read More
2019-12-10 09:46
When the end goal of marketing efforts is growth, there are a lot of tools that can help achieve that goal. The difference between traditional business growth and the tactics of a g… Read More
2019-12-09 09:58
In marketing, it is important to know how to reach the right audience. Part of that includes understanding which tools are most effective and which marketing strategies are going to… Read More
2019-12-09 09:20
If you didn’t think about how color impacts your webshop conversion rates, you didn’t take any basic business courses. Most people in business and marketing understand t… Read More
![Conversion Rate Optimization Tools | The Ultimate Guide [+15 Tools]](https://cdn.blogarama.com/images/posts_thumbs_site_id/5024/502350-1713251496.w320.jpg "Conversion Rate Optimization Tools | The Ultimate Guide [+15 Tools]")
2019-11-27 09:54
Any business that knows the importance of conversions can benefit from the conversion optimization process. Conversion rate optimization, also referred to as CRO, is a strategy that… Read More
2019-11-26 14:22
Low session durations lead to high bounce rates and low conversions. Aside from the unicorn customer that comes, buys, and leaves, there is generally no benefit for a website when a… Read More
2019-11-25 09:02
Bounce rates can make or break eCommerce stores, and it’s not unheard of to see online brands dying as a result of high bounce rates alone. After all, if people are leaving, t… Read More
2019-11-22 12:13
Conversion rate optimization is a topic that has garnered a lot of attention. Unfortunately, it can be hard to find all of the information in one place Read More
2019-11-22 10:26
Effective landing page creation isn’t the world’s greatest mystery, despite the fact that many online marketers would lead people to believe as much. Everyone claims to… Read More
2019-11-21 12:05
Any website that isn’t converting needs to figure out where the problem lies if they are ever going to effectively boost their conversions. Before you dive into the endless in… Read More
2019-11-18 12:36
Conversions are almost more important than sales, and since you rarely come by sales without conversions, it makes sense that you’d want to optimize them effectively so that y… Read More
2019-11-18 12:11
Conversion is a huge part of success for any website that is selling a product or service. After all, when people arrive, they are merely visiting. Depending on what happens during… Read More
2019-11-18 10:00
Everyone in the world of eCommerce wants to talk about sales, but few bother to think about the process behind the sale. Conversion rates matter more to your business than you might… Read More
2019-11-18 09:50
A lot of the information out there surrounding conversion rates is incorrect, misleading, or just plain useless. Between the “game-changing” optimization strategies that… Read More
2019-10-22 09:41
SPAR is one of the world’s leading supermarket chains and it’s Swiss branch, SPAR Switzerland, has a multi-brand retail strategy in German-speaking Switzerland. It serve… Read More
2019-10-11 07:37
La Casa Moderna is an Italian home design and interiors brand. It offers customers a stylish and contemporary home design experience throughout Italy Read More
2019-10-08 09:29
Stanhome is a leader in the direct selling industry. It’s recognized for its high-quality products and strong commitment to consultants. With a network of more than 185,0… Read More
2019-09-19 07:29
Inspiration can come in many ways Read More
2019-09-13 12:52
To grow your business in a thriving eCommerce market space you need to be able to deliver a second-to-none web shop experience that goes above and beyond Read More
2019-08-30 07:19
Inspiring online shoppers is a must Read More
2019-08-30 07:00
Brick and mortar stores are built to inspire Read More
2019-06-25 10:53
In the retail industry print catalogs are a popular tool to drive customers to brick and mortar stores. Read More
2019-06-07 11:03
Print catalogs are a proven way to drive traffic to your brick and mortar stores Read More
2019-05-29 11:50
Your audience is the core of your business. They’re the ones using your products. They’re the ones that know what works and what doesn’t.
And, boy do they have so… Read More
2019-05-02 11:44
Here's some stats you should know: Read More
2019-03-04 12:30
It's never been more important for eCommerce brands to offer a world class mobile shopping experience Read More
2019-02-06 13:12
We talk about them a lot.
In fact, we talk about them everyday.
But enough about our love of chocolate cakes, let's talk online catalogs.
Online catalogs are the ultima… Read More
2018-12-14 10:35
2018 is almost over.
And it's got us thinking that it might be good to take stock of what iPaper done in 2018 to gear ourselves up for 2019 and share some of the things… Read More
2018-12-10 10:15
Last month, Amazon sent out its first catalog to shoppers. But the question on most people's lips has been, why now? Read More
2018-12-03 10:22
How do you get the most out of your online catalogs?
From driving traffic to equipping on-the-road sales teams, there are countless ways online catalogs can… Read More
2018-11-26 15:01
When asked what their top priority is, most of our customers say it's to drive traffic to their webshop. Read More
2018-11-05 14:44
Biggest lesson we learned from Black Friday last year? Read More
2018-10-05 08:44
How well do we understand our online audience in Europe? Read More
2018-10-01 11:04
If you have questions, we have answers.
The meaning of life? 42.
How long is a parsec? Parsecs are actually a measure of distance, not time.
But maybe more to t… Read More
2018-09-20 14:05
Now more than ever there's pressure on manufacturers and wholesale distributors to make eCommerce a priority. Read More
2018-09-20 14:05
Now more than ever there's pressure on manufacturers and wholesale distributors to make eCommerce a priority. Read More
2018-09-20 14:05
Now more than ever there's pressure on manufacturers and wholesale distributors to make eCommerce a priority. Read More
2018-09-01 11:05
Committing to a new solution in your marketing and sales department can be tricky and take up a lot of resources. Why choose one solution over the other? How do you decide?Let's jus… Read More
2018-08-28 14:01
It’s not that it’s unusual for B2B businesses to execute great content marketing strategies - Maersk and SAP are two companies that do it well Read More
2018-08-10 13:38
To the untrained eye Direct Selling companies might seem pretty similar.
The structure after all - whether single or multi level - is straightforward. Plus, empowering en… Read More
2018-07-31 13:54
Everybody's got to eat, right? Read More
2018-07-31 13:54
Everybody's got to eat, right?
So you'd think food service companies would have an easy go of it. After all, someone has to provide the produce that fills supermarket aisles… Read More
2018-07-17 13:09
Where is eCommerce headed?
That's something most marketers ask themselves but have difficulty predicting.
In our experience, when you're not sure about something, it's best… Read More
2018-06-20 05:45
Your online catalog plays an important role in your lead generation strategy.
Data shows that readers spend up to 3 times as long looking at a brand's interactive catalog than they… Read More
2018-06-19 12:49
Volvo has always had a reputation for being the safe choice, right? It's built for rugged weather conditions and has been a favorite with families for decades. Read More
2018-06-19 12:34
Keep it clean Read More
2018-06-05 13:00
Companies have been printing catalogs since 1845, and there's no sign of it slowing down.
In fact, the Data and Marketing Association report that 44.4% of retailers have incre… Read More
2018-05-25 11:52
In recent years, the average number of customer visits to car dealers has dropped from 5 to 1 Read More
2018-04-20 06:37
People assign a lot of value on, "Looking at the big picture."
Fair enough, when you've created a catalog, the goal is to convert leads and sell your product.
But the big picture… Read More
2017-10-30 09:48
Let's face it.
The online shopping experience mostly isn't much of an experience.
The problem is that traditional webshops are optimized primarily to search for one item at a tim… Read More
2017-10-17 04:33
Black Friday and Cyber Monday generate a tremendous amount of revenue for retailers.
And we see a trend: the sale is moving online.
2015 was the first year where the number… Read More
2017-10-11 07:42
Catalogs have been a crucial component for B2B industries for decades.
As a place to display products and services up for sale, however, they're highly dependent on stat… Read More
2017-10-02 10:54
You launch your online product catalog, you promote it, you sell a few products, and after a while you acknowledge something.
You aren't selling nearly half as much from your… Read More
2017-09-15 09:43
Catalogs have been a key element for retailers, wholesalers, suppliers, manufacturers, and merchants for decades. As a place to display any type of goods or products for sale… Read More
2017-08-21 07:42
This post about bad online documents is a 7-minute read.
Let's face reality.
A large number of online documents are really bad. Either they're static, boring, bad… Read More
2017-08-07 07:45
Last year I came across a couple of funny articles about designers and how we behave and the translation of the small white lies we tell. We’re indeed a special kind of breed… Read More
![Turn Visitors Into Customers Via Smart Online Catalogs [18 Examples]](https://cdn.blogarama.com/images/posts_thumbs_site_id/5024/502350-237086981.w320.jpg "Turn Visitors Into Customers Via Smart Online Catalogs [18 Examples]")
2017-08-03 09:10
This blog post about how to turn visitors into customers via effective online catalogs is a 5-minute read.
There are a ton of different ways to optimize your online performan… Read More
2017-07-18 09:30
This post about what you can create with digital flipbooks is a 5-minute read.
You might be wondering:
What can I create with digital flipbooks?
It can be quit… Read More
2017-07-04 16:53
Storytelling holds significance for online businesses. It helps you to connect to your audience in a powerful way. It helps to infuse authenticity because you’re able to offer… Read More
2017-06-28 09:26
This post about how to engage your online audience with digital flipbooks is an 8-minute read Read More
2017-06-15 09:40
This blog post about the best free icon collection is a 4-minute read.
Whenever you are making a digital flipbook (or a website for that matter), you need some good looking icons… Read More
2017-06-08 10:56
This blog post about shoppable content is a 5-minute read.
Hubspot states that brands find it difficult to bridge the gap between browsing and buying. With shoppable con… Read More
2017-06-01 09:23
This post about how to build an online business based on a digital flipbook is a 3-minute read.
Malgré Tout is the leading Danish digital sports, leisure and fashion ma… Read More
2017-05-08 11:00
This blog post about how to get people to sign up is a 5-minute read.
Are you having an email list which you're struggling to grow at the rate, you want? Well… Read More
2017-05-02 19:54
This blog post about being drunk on your own words is a 5-minute read.
Have your ever written something that you think is just brilliant, and when someone else looks at… Read More
2017-04-25 07:35
This blog post about 5 little-known factors that could affect your conversion rate is a 5-minute read.
Converting prospects into paying customers is no easy task. It calls fo… Read More
2017-04-18 07:20
This blog post about dark patterns in ux design is a 5 minute read.
Googles display network once told me "trick to click", when they validated a banner I'd designed. Wha… Read More
2017-04-04 07:35
This blog post about things your customers won't tell you about your sales and marketing material is a 5-minute read.
You might think that you're spot on with your sales and… Read More
2017-03-31 08:55
GIFs rule the social media world.
The New York Times reports 23 million GIFs pass through Tumblr daily, and Facebook Messenger gets five million in the same period. That's not news… Read More
2017-03-27 09:55
Thanks to advancements in technology, such as cloud computing and mobile devices, Software-as-a-Service, or SaaS, is leaving software downloads in the dust. There are a ton of benef… Read More
2017-03-22 08:59
This blog post about email sign ups that make me smile is a 5 minute read.
No question that there are a lot of opinions about how an email sign up should look like, be pl… Read More
2017-03-15 09:14
This blog post about business lead generation is a 5-minute read.
When it comes to business lead generation within the B2B segment there is a tendency to forget that… Read More
2017-03-06 08:55
This blog post about free software tools is a 5-minute read.
As a digital marketer, you spend a lot of time creating and distributing content online, as well as learning about… Read More
2017-03-01 14:00
Once you have used tried-and-tested marketing strategies to generate leads online, you need to take action to convert those leads into paying customers. From the point of view of yo… Read More
2017-02-24 07:37
Lead generation is a key part of any business. Although offline strategies can still play an important role in generating leads, many businesses have moved the bulk of their strateg… Read More
2017-01-13 08:24
There is no doubt that if you want to be successful with your online marketing activities, you should use email marketing. Email marketing is one of the most important elements of o… Read More
2016-12-23 09:50
You might have seen an online digital flipbook powered by iPaper in either France, Belgium, America, Asia - or maybe even Australia, where our customers' flipbooks where o… Read More
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