We continue to roll out a series of new campaigns that are part of our global media plan in 2017. See below the new placement that showcases Properties represented by the Sotheby’s International Realty® brand to qualified home buyers around the world.
Mansion Global debuts two new exclusive programs for the brand
Hero Carousel Now Features Video
The Sotheby’s International Realty® brand is the exclusive launch partner of the New Mansion Global Hero with Video sponsorship, a new twist on an industry-leading ad format opportunity to reach prospective buyers on Mansion Global’s homepage.
New this year, a first-to-market opportunity to exclusively feature property videos within the hero carousel. These videos will grab the user’s attention and stand out from competitive properties in the carousel, mirroring the immersive experience on sothebysrealty.com. This exclusivity will run for the next three months before this format is open to other properties across Mansion Global.
This new hero with video will be a fixture in our media refreshes, in addition to the ongoing featured property homepage placements, the Friday article buyout and the homepage takeover that showcases a rotation of Sotheby’s International Realty brand properties.
New Brand Library
Mansion Global created an exclusive page to showcase our brand content and properties: The new Sotheby’s International Realty Brand Library is now live on Mansion Global, featuring the brand’s top property listings, videos and the acclaimed Houseguest series. You can access the brand page by clicking the “More” tab located in the top navigation, and click “Sponsored Content.”