As a sales professional, you know that an important part of advancing your opportunities is a Successful Sales Presentation. The last thing you want to do is rush through a presentation, read off the slides, and hope that the message "sticks" with your prospects. A great sales presentation should engage the customer; it should create a dialogue to stimulate interest and allow follow-up questions. Many times, sales presentations are enhanced by utilizing social proof, ROI projections, or even providing references to existing customers who are willing to share their experiences. In short, a successful sales presentation should be tailored to your customer’s needs and focus on the benefits of your products and services that they can gain from it.