Emotional intelligence, or EQ (short for Emotional quotient), has been a buzzword in the business world, and more specifically in sales, for several years. By definition, EQ describes the ability to recognize and regulate emotions within yourself and to recognize and respond to the emotions of others. Practically speaking, with a high EQ, sales professionals can recognize how our emotions and the emotions of others impact the actions that we take during the sales process. We can use knowledge of emotions to influence how others behave. In short, EQ has had an enormous impact on the sales culture.