Social Networking Platforms have changed the world that we live in. They also have had a significant impact on the world of sales and how we go about doing business (and continue to do so). As we explored in our last post, Social Networking Platforms can be a valuable tool in the arsenal of sales professionals, but it can also have the opposite effect and hurt your chances of building lasting business relationships if you’re starting off on the wrong foot in terms of how you leverage the intel when working with customers.