The power of Social Media is astounding, especially Facebook. There were 1.86 billion active users on Facebook as of the fourth quarter of 2016 and the average user has 328 Facebook friends. That means a business that can leverage social sharing can get in front of a lot of eyes.

When we first started working with Dorey & Tolgyesi Insurance Brokers Ltd. they had a marketing plan, but it wasn’t taking advantage of social media.

Selling insurance is a complicated business. Prospects are usually unwilling to admit they need the service or don’t wish to plan ahead and with costs rising, this trend is difficult to overcome. With targeted Facebook campaigns, a company can hone in on an audience that is already having the conversation in their head. They can skip the preamble and move to the qualified leads.

“We were getting leads before, but we are very happy that the leads we get now with ClickHelp are excellent,” partner, Ernie Tolgyesi says.

Under ClickHelp’s direction, the company started using a targeted social media campaign. They took full advantage of the Facebook demographic engine and completely changed the way they were getting leads.

“Our results have been outstanding,” Tolgeysi explains. “And all because the leads we’re getting are quality leads.”

The results were very strong and very fast.

• 15 Leads in 14 days.
• Cost/lead = $13
• Over 672% return on initial investment

An inbound marketing strategy that incorporates a paid Facebook social media ad campaign isn’t just throwing darts at the wall hoping they will stick. The complex algorithm is like placing you less than an arm’s length from the board with a dozen darts in hand. You’re work is easier and you don’t have to throw the dart at all.

In the case of Dorey and Tolgyesi, a streamlined quoting system was established which delivers qualified leads to the company. They can then determine which lead to explore immediately and which ones aren’t as serious.

A business that can take advantage of Facebook is well equipped to increase their qualified leads. With the proper plan, you can significantly increase your return on investment. ClickHelp has several different social media plans. Give us a call if you want to discuss how your business can take advantage of them.