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Survey Reveals Global Online Shopping Behaviors

Research network PwC has released a report detailing global Online Shopping Behaviors. According to the report, retailers can provide a so-called total retail experience for their consumers with a compelling brand story that promises a distinctive experience, customized offers based on protected personal information, and an enhanced and consistent experience across all devices. The study states that a high percentage of survey respondents were attracted to brands that tell a story in an engaging manner. The top reason consumers cited for shopping at their favorite retailer was trust


This post first appeared on Capico International Update, please read the originial post: here

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Survey Reveals Global Online Shopping Behaviors

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