We’re big fans of Email newsletters. They are a potent marketing tool when managed properly. It’s not hard to do and you don’t need a lot of technical skills to implement your own email marketing campaign.
There are a host of different email marketing applications available. Some, like www.ymlp.com and www.mailchimp.com have free versions available.
If it’s so easy, why do so many businesses still get it wrong? I had a speculative email yesterday from a local pub-come-restaurant. This particular hostelry hasn’t got the best customer service reputation in town. So no, we probably weren’t going to rush out and book a table for their Christmas Party night.
So what made this email such a major blunder?
- It was sent from their normal email address, using the BCC (blind copy) facility. That makes it looks amateurish at best.
- They didn’t use an opt-in list, so it wasn’t targeted in any way.
- Instead of putting the Christmas party information on their website to encourage traffic, they sent two attachments with the email. Would you risk opening a file like that? No, nor did I.
OK, these are common mistakes and can be forgiven. But the biggest blunder of all … their mailbox is full! Any email responses simply bounce back with a message saying … ‘Mailbox disk space quota exceeded, please try again later’. They clearly didn’t come to WORD-right.
Blog post by Joy McCarthy
And if you’re wondering how I know, I replied immediately asking to be removed from their mailing list. But suppose I wanted to make a booking …
This post first appeared on WORD-right Copywriter's Blog | The Refreshing Copywriters, please read the originial post: here