Business has a fierce and insidious enemy that if not identified and combated, will contort your company into an unrecognizable mess.

I'm talking about those valuable people, relationships, and conversations that get lost, misrepresented, delayed or forgotten - never to be used again....

This domain knowledge about your prospects, customers, and strategic partnerships takes time to grow and develop.  A system and operational processes are missing.  Too many times important details of a conversation are not recorded and shared.  Maybe it was about a problem or challenge the other person mentioned and remains unresolved.  It may be competitive information that provides helpful insights. Or it may have been a new business opportunity referred to a sales person. Details get left off. Messages are incomplete. Big ideas and insights are forgotten.  The road to success is not a straight line.