To have a high conversion rate with your marketing efforts you need to get close to your target market. Knowing the Demographics that fit your ideal customers will go a long way in aiding that process.

Here’s a crash course on demographics. Demographics include characteristics such as age, race, gender, income, and education level.

Whatever media you decide to try (television, print, radio) the outlet will have a Demographic Profile of their audience. You need to find the means that mostly closely matches your target.

Many companies have demographics in their own database, whether they realize it or not. Point of Sale systems make it easy to capture age, zip code, and more. Simply asking your customers how they heard about you will help you measure your marketing return on investment (ROI).

If you’re looking to get a picture of a geographic area try City-data.com. The insights on your Facebook business page are - well - insightful. Use your website’s Google Analytics to learn how your website was found and by whom. A phone call or visit to your local convention and visitors’ bureau may reap demographic rewards.

Find customers by demographics and psychographics.

Who are your customers? Share the demographic profile in the comments below.