In order to attract more and more online traffic, all Websites have started various initiatives based on their choices. All of them put in their best efforts on advertising their respective sites. Earlier all the firms used to advertise either through newspaper or television or similar medium. But the time has changed and today these are done through internet. It is not very much different from the traditional practices of Advertisement. The latest trend in the online advertisement is the pay per click mode.

In this system, the advertisers have to pay their host only when a visitor stays on the provided link of the site for more than ten seconds and is redirected to the link. It being a comparatively cheaper mode of payment, is liked by all and is also gaining popularity because of the fruitful result it provides to the customers. Now people are more aware than they used to be in yesteryear. People now want more in terms of quality rather than in quantity. Pay per click or PPC has added quality and class to the online advertisements as in order to meet the need of the visitors and also in order to beat the competitors, the websites constantly keep updating themselves and this way more and more goodness is added to it each time.

Pay per click process is very effective as it is also very easy to maintain a track of the online visitors. Apart from that the websites will be required to pay only when the visitor stays on the link for more than 10 seconds and is redirected to the link. Earlier they used to face some loss in advertising as they were essentially required to bear the entire cost of advertisement whether they get good returns or not. But in PPC mode you get more in terms of returns in comparison to the investment, which is the essential requirement for the success of any business.