SEO tools are meant to increase the ranking of a website in the search engine result pages. For that, popularizing the site online is the essential element. To do the necessary in this regard, the Social Media Optimization;that is SMO, is the correct choice. SMO is not very much different from the SEO. In fact both are the two sides of the same coin.

In social media optimization, the SEO team puts in an effort to popularize the site on some of the social networking sites. In the recent times, these social networking sites have gained much momentum. People use these sites to keep in touch with their contacts and also to make new contacts.

As these social sites help in making new contacts, these are very good in link building for any company. Link building has always been an effective SEO tool for making the site popular among the masses. So, the SMO provides the required links in a very effective manner.

The work of SMO is very creative. One has to come up with very creative ideas in order to attract more and more people and making new friends. The work also includes writing blogs or submitting relevant articles on all or some of these social networking sites. As these sites are being used to express the views to all the people out there, one needs to be very appropriate and creative to promote the sites over here.

This way a site can get the necessary traffic and make relevant contacts that can enhance their business to a great extent. This is the correct medium to receive one way link that keeps broadening by and by. The contents that you post will be viewed by your friends and if your friends likes this, it will be promoted by him. This way, you are promoting the site directly to your friends and also indirectly to the friends of friends.