By no doubt Internet Marketing is a very fast developing sphere that attracts a lot of people every year. 2012 online marketing can be summed up as the year of big brands, mobile platforms and Google updates. The best way to understand the new trends that appear in 2013 is to look back into previous years, due to the fact that the best internet marketing ideas of today and yesterday will keep developing in the future. Here are some of the current internet marketing trends and ideas.

1. Switching to mobile. Although over 75% of world population has access to mobile devices, many companies still have not taken advantage of the opportunity to make their websites mobile-friendly. Mobile application development is another similar field that is gaining popularity with every day.

2. Introducing gaming to non-game applications became a very popular trend called “gamification”. Many companies chose this approach to attract a broader audience and to make their applications more fun, interesting and engaging.

3. Data visualization recently became very popular in the internet. Companies tend to visualize data in simple to understand and beautifully looking ways. In 2013 this idea is going even further since the companies around the world decide to publish more data in order to show the “openness” of their business.

4. As people become willing to share opinions or just share information on products they like, internet marketers start providing numerous possibilities to enable customers do so. Primarily, it costs less to retain a customer than to attract a new one. Secondly, customer opinion makes a good commercial by itself. Therefore social networks, website feedback sections and blogs became the essential internet marketing instruments for many companies.

5. Analyzing what is popular and what has to be done is a top priority sphere for every company. Understanding your market, setting priorities for issues and tracking the tasks that are aimed to resolve them are essential parts of successful internet marketing. Everyday companies implement new time saving and time management techniques that help them sort out the flow of ideas and issues, prioritize and effectively solve them.

All in all, the 2013 will definitely improve the existing internet marketing techniques. However, there is no progress without new ideas, such as “gamification” of traditional mobile and online applications in order to advertise and attract even more customers. 2013 is not over yet and still has a lot to show us.