Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

VR Bengaluru rings in VR Two with the immensely popular World on a Plate by Gold Rush Entertainment

Date – 13th June 2018
Location -Mumbai

VR Bengaluru, the city’s favourite lifestyle destination, today inaugurated Season 3 of India’s biggest gourmet food festival—World on a Plate—produced by Gold Rush Entertainment with an overwhelming response from food lovers. The three-day event, from June 8-10, is host to stalwarts from the culinary world, including Masterchefs George Calombaris, Sarah Todd and Ranveer Brar. The celebrity chefs conducted exclusive master classes and mingled with budding professionals in select tete-e-tetes. This is the second time VR Bengaluru is hosting World on a Plate, which is part of an exciting line up of curated events, for the on-going VR Two anniversary celebrations.
The celebrations started a few weeks ago with the Wilder Fest where a lively set of vegan-evangelists promoted an alternative lifestyle. The vegan fest concluded with an enthralling performance by versatile Bollywood artiste and vegan Monica Dogra.
After today’s World on a Plate, next week will be a unique puppet show “Dhaatu” which will revive mythological storytelling through puppetry. It promises to bring back the nostalgia of watching puppet shows and reviving the near-extinct art of puppet theatre. Patrons can enjoy a show, take a puppet home or make one themselves at the puppetry workshop. The ancient tradition that evolved over hundreds of years, puppet theatre has a subtle flavour of its own.

The second anniversary celebrations will conclude with “Party under the Sky” after a fortnight where international artiste Burn in Noise in collaboration with Future Sound will set the dance floor for the ultimate closing ceremony. VR Bengaluru, on earlier occasions, has hosted renowned musicians and artists from across the world, including Gypsy Kings, Zen Mechanics, Karsh Kale, Penn Masala, Liquid Soul, DJ Chetas Live and Thalavattam among others.
At World on a Plate, culinary expert and chef Saransh Goila kick-started the event on June 8th with his signature Goila butter chicken, the best butter chicken in the world as Calombaris calls it. Patrons savoured the epic dish at VR Bengaluru, and also ordered it via Uber Eats.
In addition to this, today, patrons came out in support for GiftAMeal with HUG—an initiative to collect funds for the underprivileged as part of a hunger management program—which aims to give away 100,000 meals in 2018. World on a Plate and Gold Rush have supported this noble initiative for three years.
Jermina Menon, VP Marketing of Virtuous Retail South Asia said, “As we celebrate yet another resounding year at VR Bengaluru, we have curated a vibrant range of unique experiences for our patrons. We are thrilled to partner with Gold Rush Entertainment to host World on a Plate for the second time in a row. It is a marquee event in our eclectic events calendar for VR Two anniversary, that hosted Wilderfest in May, and will have Dhaatu and Party under the Stars in the coming weeks. Our endeavour is to proffer a platform for exclusively curated events marked by music, live performances, global cuisines and celebrations to share our joy with the people of Bengaluru, bringing alive our philosophy of Connecting Communities©.”
Kiran Soans, CEO of Gold Rush Entertainment said, “We believe in creating exquisite experiences for our customers. Our previous association with VRSA for World on a Plate was a raging success. Even this season, we’ve brought global celebrities of fine dining: George Calombaris, Sarah Todd and Ranveer Brar. This edition of World on a Plate is bigger in scale and size and guaranteed to be an unparalleled culinary journey for connoisseurs and aspiring chefs.”
Visitors relished gastronomic delight over the weekend in grand style as a legion of legends from the MasterChef galaxy captivated their senses with the right ingredients. Italian fine dine restaurant Toscano hosted a red carpet for George Calombaris which gave his fans a rare occasion to meet their icon up close.
At least 35 exciting pop-ups by the most sought-after chefs and mixologists in the country are hosting a Taste Theatre at VR Bengaluru, turning World on a Plate into a festival of flavours. The by-appointment events draw to a close on June 10th, as some of India’s more well-known chefs spin their culinary magic to win the coveted WOAP awards for the best restaurant, cocktail bar and patisserie.
The celebrity chefs will judge the participants on 10th June. Patrons can also cast their prized votes at “People’s Choice Awards” live! The awards will be for:

  1. Teacher’s Restaurant of The Year – Judges Choice (Gold, Silver & Bronze)
  2. Uber Eats Restaurant of The Year – People’s Choice (Gold, Silver & Bronze)
  3. Gold Rush Patisserie of The Year – Judges Choice (Gold, Silver & Bronze)

For two days i.e. June 9th and 10th, VR Bengaluru will be the epicentre of World on a Plate Masterclasses by celebrity and top-notch chefs for Indian and global cuisines including Mexican, Persian, Mediterranean and European, in their contemporary and modern avatars.
The VR Two anniversary celebrations will also host the much-awaited launch of exclusively crafted beers by The Whitefield Arms on June 10. The beers, an ode to the rich Anglo-Indian legacy celebrating the Whitefield heritage, are aptly named The Whitefield Brew, Mysore Stout, Kolar Gold Ale, Three Lancers and the Winston thus celebrating a page from the history of Bengaluru.
In a first, the Whitefield Arms also opened the gates to ‘Canine Street’ for patrons to enjoy a chilled brew and world class dishes with their pawed friends.The associate sponsors for the World on a Plate by Gold Rush Entertainment are Home Centre for the kitchenette and Philips Appliances for the kitchen appliances. Teacher’s Scotch Whiskey presents the prestigious WOAP Restaurant of the Year Award for 2018. Other partners include The Waverly (Hospitality), Pepsi (beverages), Hoegaarden (Beer), Radio One (Radio), Sumeru (Snacks), Uber Eats (Online Delivery).

Highlights of the event are:

  • Masterclasses by George Calombaris, Ranveer Brar and Sarah Todd
  • Masterclasses on Indian, Mexican, European, Mediterranean and global cuisines
  • “WOAP Restaurant of The Year” – the most coveted and credible hospitality award
  • 35 mouth-watering pop-ups will present “Taste Theatre”
  • India’s first food fest with “Canine Street” at The Whitefield Arms
  • Launch of craft beer dedicated to legends of Karnataka

For details about the event and to book your seat log onto http://www.worldonaplate.in/

 

 

The post VR Bengaluru rings in VR Two with the immensely popular World on a Plate by Gold Rush Entertainment appeared first on Experiential marketing, Promotional branding, Event marketing.



This post first appeared on Experiential Marketing, Experiential Marketing Agency, Promotional, please read the originial post: here

Share the post

VR Bengaluru rings in VR Two with the immensely popular World on a Plate by Gold Rush Entertainment

×

Subscribe to Experiential Marketing, Experiential Marketing Agency, Promotional

Get updates delivered right to your inbox!

Thank you for your subscription

×