Search Encrypt belives that tracking your location and who you are emailing is very intrusive. However, what you Search for is another beast completely. This information reveals what you’re interested in, what you’re curious about, even what you think about those things. We’re explaining how big search engines, and other websites, follow you around the web.
How Does Google Track Users?
1st & 3rd Party Cookies
Google uses first-party cookies to track users who visit its websites. It then uses third-party cookies to follow you around the web once you leave Google. This article by David Bisson is a great explanation of how different websites use cookies and how first- and third-party cookies compare: What’s The Difference Between First- and Third-Party Cookies? | GrahamCluley.com
Fingerprinting
Google also tracks its users with a technology called “fingerprinting”. This technique allows websites to look at the characteristics of your computer, like the plugins and software you have installed, the size of your screen, your time zone and more. While cookies may make people uncomfortable, fingerprinting may be just as bad. While users can easily block cookies by changing their browser settings, fingerprinting trackers are harder to ditch.
If you are logged in to your Gmail account while searching Google, not only can it track you with cookies and fingerprinting, it can link your searches to your Gmail account. The issue that we see with this, is that it connects your browsing behavior to your name and other personal contact information.
Google – Maps Suggestions
If you view your activity on Google, the search history may be the least concerning. If you look deeper and see that Google also tracks your location history, that can be shockingly creepy. CEO of AdStack, Evan Reiser says, “there is a pretty fine line between cool and creepy.” Where you draw that line is up to you, but just know that there is a high chance that Google is tracking you. Read about how to clear your data from Google here.
Search Encrypt is an Alternative to Google
If you don’t want to share you data with Google, consider switching to Search Encrypt, the privacy based search engine. There are private alternatives to most, if not all, of Google’s products. Changing to a private search engine is an incredibly easy transition towards protecting your information online. We also offer a browser extension that will protect your searches. It works even if you use a search engine that tracks you. Search Encrypt redirects your searches to its private search engine and keeps your search terms and other data encrypted. Read more about Search Encrypt: Learning More About Search Encrypt.
Search Encrypt Does Not Track You
We track no user identifiable information. Our product is built specifically for privacy, so without it our product is useless. Using SSL encryption combined with perfect forward secrecy, we make sure your information stays private. Search Encrypt disabled its server logs to remove any risk to us or our users.
Search Encrypt uses proprietary technology to hide your search history from others who may use your device after you search. This may save you from some embarrassing situations. We do not request, log, or share your personal information. Search Encrypt disconnects our users from their email accounts and social profiles.
Does Search Encrypt Actually Offer Better Results?
Search Engines that track you claim to deliver better search results by tracking you and returning results based on your past behavior and other information. The founder and CEO of Million Short, another alternative search engine says, “search is too important of a function to be controlled by a handful of companies, and I don’t believe the science and art behind searching has been perfected.” Search Encrypt is another alternative search engine, and because we don’t track you, your search results aren’t influenced by your past behavior. This gives you a more objective view of the internet and avoids filter bubbles, among other issues. Because internet users are currently putting so much power in Google’s hands, changing the landscape of internet search is a difficult battle.
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