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Growing Your Snapchat Audience

As we continue our Social Media growth hacking series, we want to make sure that you have had the opportunity to see our content to help you on other platforms before diving into Snapchat.

  • Growing Your Facebook Audience blog post.
  • Growing Your Facebook Audience YouTube video.
  • Growing Your Instagram Audience blog post.
  • Growing Your Instagram Audience YouTube video.
  • Growing Your Twitter Audience blog post.

Snapchat is the social networking platform that is preferred by younger generations. According to Omnicore, the following are some fascinating statistics to keep in mind if your marketing team is considering using Snapchat to engage with your supporters:

  • 71 percent of its users are under the age of 34.
  • 70 percent of its users are female.
  • 45 percent of users are between the ages of 18 and 24.
  • Snapchat users under the age of 25 are on the platform daily for 40 minutes.

Quick Tips and Tricks for Growing your Snapchat Audience 

  1. Real-time Marketing: Because Snapchat, and all social media platforms, are about authenticity, one of the best things you can do is to approach this platform with your unique brand personality. Consider it an opportunity for real-time marketing and a great chance to have people follow your brand, perhaps through one of your young social media team members. In our experience, people on Snapchat have enjoyed getting to know our team and take a peek into our office environment. By doing this, you are building a relationship with people and they get to know who you are, beyond merely your brand logo.
  2. Authenticity: Slick videos about your cause have a time and a place, but it’s not usually on social media, especially Snapchat. Snapchat users want to engage with their friends primarily, and they’re interested in having a good time and fun, more so than on any other social networking platform. So, if you choose to have a presence on Snapchat, it’s vital for you to think about inventive and exciting ways to deliver your message, even if you’re tackling a serious mission. Remember, the use of humor, if it’s done correctly, can capture attention and sometimes bring a little levity to tough issues. 
  3. Private Content: If you’re looking to get interest about an event or a new program, you can use Snapchat’s Stories feature. When you have an event or a special initiative, you typically want to have urgency. Stories is a perfect way to drive that urgency with the content that disappears after 24 hours. If you’re looking for your followers to take some form of action quickly, Stories is a handy feature to keep in mind on Snapchat.
  4. Brand Ambassadors: Social media is about friends, and the reality is that people trust their friends more than advertisements targeted at them. If your nonprofit organization has loyal supporters that want to see you expand your outreach, then ask them (particularly if they are on Snapchat or younger fans of your group) to become brand ambassadors for your organization. When they tell their followers that they are supporters of your team, it’s a lot more useful than a lot of the marketing, promotion, and advertising that you may do.
  5. Have Fun: Finally, because of the filters and lenses on Snapchat, users are encouraged to have a good time on the platform. Other social networking sites can be more serious, such as Facebook or LinkedIn, but Snapchat is about fun. That is the operative word to remember: Fun. So, if you’re looking to engage with people on Snapchat, make it a point to let your hair down a bit and even do some of the silly things others do. Remember, it’s essential to engage with your Snapchat audience in the way they are accustomed.

To find out more information about how to enhance your marketing and fundraising, please follow us on our Facebook page or visit our YouTube channel.

© 2018 Funds2Orgs. All Rights Reserved.

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Growing Your Snapchat Audience

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