Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX Social Content:

• .@LauraAshleyUK customizes online #retail experiences globally with @OracleCommerce Cloud  http://ora.cl/GV611 #commerce
• CMOs are increasingly being measured by revenue, says VP of #CX development at #Oracle @descahill http://ora.cl/aM0sa
• #CustomerExperience roles are evolving. Learn the benefits of blending #sales and #service with @OracleEngmtCld: http://ora.cl/El0ln
• #Oracle #Retail and #Marketing Solutions Deliver Cross Channel Intelligence to Help Largest Craft and Fabric Retailer in US http://ora.cl/wO8Kq
• Change the way you think about #CX! @rtarkoff tells you how to prevail in the experience economy at #ModernCX, March 19-21: http://ora.cl/8qU1L

Oracle CX in the News:

NRF 2019: Retailers Harness Data To Better Personalize Customer Experience – Tara Buck, BizTech Magazine, 1.15.19

• Oracle’s Katrina Gosek discusses that, when choosing a technology infrastructure, businesses should carefully weigh the appropriate data mix needed to meet their goals.

NRF 2019: What’s The Most Impactful Technology In Retail In 2019? – Tara Buck, BizTech Magazine, 1.15.19

• Oracle’s Katrina Gosek highlights smart speakers and the rise of conversational commerce as the most impactful retail technology she expects to see in 2019.

Seen And Heard: National Retail Federation Big Show 2019 – Elizabeth Glagowski, Customer Strategist Journal, 1.15.19

• Oracle’s Bob Meixner asserts that younger employees, accustomed to certain levels of technology, will be unlikely to stay with an organization utilizing outdated tools.

Joann Stores Tailor Engaged Customer Experiences – Editorial Staff, RIS News, 1.15.19

• Joann Stores has chosen Oracle, including Oracle Marketing Cloud, to help create a 360-degree view of customer engagement and drive demand across key markets.

Laura Ashley Streamlines Omnichannel Customization – Dan Berthiaume, Chain Store Age, 1.11.19

• Through the implementation of Oracle Commerce Cloud, Laura Ashley has been able to seamlessly integrate its inventory system and e-commerce platform.

Cities Move 311 Systems To The Cloud And Improve Citizen Services – Jacquelyn Bengfort, StateTech Magazine, 1.11.19

• Highlights San Jose’s implementation of Oracle Service Cloud as the foundation for its 311 and digital front door services.

Industry News:

Omnichannel Customer Experience: How Much Is Too Much? – Kaya Ismail, CMSWire, 1.16.19

• As omnichannel engagement is expensive, a good strategy entails brands focusing on the most popular channels first and delivering outstanding customer experiences.

Improve The Contact Center Experience With 3 Key Integrations – Katherine Finnell, SearchUnifiedCommunications (TechTarget), 1.16.19

• Companies that want to improve contact center experiences can utilize AI, messaging apps and UC to improve agent productivity and customer service.

5 Practical Ways Etailers Can Earn Customer Loyalty – Tom Caporaso, CRM Buyer, 1.15.19

• By creating engaging loyalty programs that seamlessly align with a brand’s character and message, marketers reach their most loyal customers, earning sustainable advocacy.

Why Gartner Expects CMOs To Cut Marketing Analytics Units In Half – Erica Sweeney, Marketing Dive, 1.15.19

• According to Gartner, 60 percent of CMOs will cut their marketing analytics departments by 50 percent by 2023, due to a failure to realize promised improvements.

Voice Commerce In B2B? It’s Not As Crazy As You Think – Mark Bartlett, B2B E-Commerce World, 1.13.19

• Voice-activated tools, combined with online CPQ technology, offers the potential to bring a new level of customer experience to the ordering of complex products.