Enjoy our weekly round-up of top news stories across the CX landscape.
Oracle CX Social Content:
- Time to transform your #lifestyle & be #innovative! @jwartgow tells you more about "organic channels" & how they can be a vision of tomorrow's @OracleServCloud: http://ora.cl/BG4b8 #CX Click to Tweet
- Find out three primary benefits of adding visualizations to #CPQ to improve the selling process http://ora.cl/Lp3a0 Click to Tweet
- #UchidaYoko Improves User Satisfaction by Constructing IR FAQ with @OracleServCloud http://ora.cl/kX5aM #CX Click to Tweet
- Take a moment to debunk some of the myths that are floating around about #OracleCPQ Cloud http://ora.cl/Kk4im Click to Tweet
- What is the key for #marketers to win the trust & confidence of #sales? @Oracle's @amandajobbins on how Oracle does marketing: http://ora.cl/9vr0F Click to Tweet
Oracle Customer Experience Cloud Suite News:
Seeking The Optimal Digital Channel – Christopher Hosford, B-to-B Marketer, 6.7.18
- B2B marketers can use new technologies like chatbots to take advantage of the variety of lead-generation channels available today, according to Oracle’s Pierre Custeau.
Industry News:
Study: Global Digital Commerce Spending On The Rise – Deena Amato-McCoy, Chain Store Age, 6.6.18
- According to a recent digital commerce report, consumer spending of digital commerce will reach $14.7 trillion by 2022, up 60 percent since last year’s figures.
How Thick Data Helps You Build Emotional Connections With Customers – Matt Wright, CMSWire, 6.5.18
- Companies can generate “thick data” through contextual inquiries, diary studies and ethnographic research to better understand their customers’ emotional needs.
How Business Leaders Can Get The Best Return On Their Tech Investments – Alison DeNisco Rayome, TechRepublic, 6.5.18
- According to a report from KPMG, brands that deliver the best customer experiences achieve higher revenue growth than brands that were ranked poorly by customers.
Create Compelling + Engaging Content With Influencers – Karen Koslow, Chief Marketer, 6.4.18
- The keys to ensuring quality sponsored brand content include identifying the right influencers, treating the relationship like a collaboration and trusting the influencers.
Innovation:
Call Center Artificial Intelligence Trends Drive Chat, Decision-Making – Don Fluckinger, SearchCRM (TechTarget), 5.1.18
- As AI infiltrates call centers, the technology may help front-line agents better care for customers, who are contacting companies for service in greater numbers than ever.
How AI Might Create More, Not Less, Work Opportunity – Lan Xuezhao, Forbes, 6.6.18
- AI can help reduce the labor shortage in labor-heavy industries such as manufacturing and agriculture and humans will be able to focus on higher-level work that robots may not be able to do – work that requires more thinking, decision-making, or emotional intelligence.
Customer Service:
Why Great Customer Service Doesn't Cut It – Adam Butler, Forbes, 5.30.18
- Stop touting your “great customer service” and focus on the specifics that make your service exceptional to achieve success.
The Challenge of AI Voice Assistants in Customer Service – Kaye Chapman, Customerthink, 6.7.18
- Now is the time to reflect on how our businesses will handle customer-side automation coming this year, and how more organizations can handle automation-related issues generally as technology develops.
