This year’s ShopTalk in Las Vegas, March 18-21, promises to be a great event with impressive Oracle customer speakers and industry leaders alike. Conversations will no doubt be filled with transformative technologies like AI, voice, and alternative payments – but we see a unique opportunity for Brands to transform and grow.

Yes, digital disruption made it easier for brands to go direct to consumers, but also for brands to reinvest in their B2B channel relationships. Buyers are, after all, a brand’s most valuable customers, and they should have no less than an amazing consumer experience. From browsing bespoke assortments, rich product content, processing custom orders and gaining useful insights, the channel partner who has a seamless purchase experience will purchase more, more often (sound familiar?).

Investing in B2B doesn’t mean taking focus away from consumers. Oracle Commerce Cloud is the only SaaS platform on the market that natively handles consumer and B2B commerce experiences in a single platform with a unified toolset. The same core data, content, and features are made available to both shopping environments – creating efficiencies and better experiences. It’s simply up to the brand when and how they want to use each feature set. It’s all under the hood.

Whether you’re a retailer who wants to extend an amazing mobile-first commerce experience, or a brand who wants to double-down on their direct and distribution relationships, check out Commerce Cloud.

Whether you’re selling to consumers or channel partners, we believe a few things will set the winners apart in the next era of commerce, and guide our product:

• Agility and speed: Get live fast, and enable your business users to control the experience with drag and drop tools, and get updates quickly.
• Reduced TCO: Don’t buy and integrate dozens of technologies.  Instead, use out-of-the-box features like industry-leading search, AB testing, AI-driven recommendations, image scaling and Akamai - all included.
• Rapid innovation: Use a modern, open, API-first platform for limitless control to create differentiated experiences – all with standards-based programming languages.
• Fast expansion: Expand with branded sites or internationally with multi-site support for global languages and payments.
• Buy / fulfill anywhere: Deliver mobile-first experiences with integrated in-store and call center applications for omnichannel support.

With prebuilt integrations to the analyst-rated #1 Oracle CX digital platform, it’s truly the most flexible, modern platform on the market – ready to power your B2C and B2B end-to-end experience.

Come check us out! Stop by booth #4229 at ShopTalk and chat with a product expert.