We can say that modern SEO strategy is the process of organized website’s content by topic which helps Search Engines to understand a user’s intent when searching.
SEO success is not based on limited factors but is based on many factors.
It is not possible to explain all factors in single article. Most important factors which impacts on SEO ranking are:
- Technical Factors: Indexing, crawling, schema, page speed, site structure, URL structure are some technical factors that impact on SEO success.
- On-Page:
- Off-Page: Link building strategies that grow websites authority, relevance & trust amongst audiences. Link building, social media marketing, PPC marketing, reviews, guest posting, forum posting & user generated content are successful off page methods.
In this article we will discuss most important areas which is booster for SEO success.
Search Experience Optimization
In this article we will discuss most important areas which is booster for SEO success.
We all know that SEO is acronym of Search Engine Optimization, means optimizing our websites for search engine. Now days experts are considering SEO as Search Experience Optimization. Search experience optimization is optimizing for people in all the places your brand and content could possibly appear. Search strategies require us to create brand experiences, using the search results to build relevance. Researches show that more than 90% online experience begins with search engines. So, Search strategies require us to create brand experiences, using the search results to build relevance. Present-day SEO strategies need us to creative to get visibility in searches.
Ranking Above the Fold: Top organic ranking is not always on top when we talk in context of devices like mobile & desktop. When we search on mobile, there are not organic results above the fold in most of the searches. It is the paid search which appear above the fold in mobile searches. On desktop search, the organic result we can see is featured snippets and not simple organic result.
In google, paid search can supplements organic search results, so, aside from paid search you also have to struggle with prominent search features, which vary depending on the query. You have to optimize in each and every possible way to improve visibility of your brand. Some time first in organic search will not matter because that will not show first in search.Following image is the best example.
News And Social Content : Google News and social content are areas where your content can gain great visibility.In order to rank/appear in these areas, you need a good understanding of your space and how Google responds to a query. News and social are wholly dependent on the freshness of query.
Knowledge Panels : Google’s knowledge panels, powered by Google’s Knowledge Graph, display the business basics like - Location, Phone Numbers, Ratings & Hours Operation.
Appearing in knowledge graph area builds trust in your brand and ranking in searches.
People Also Ask: People Also ask is a search feature which related to the search query you searched in search engine. These are the keywords which people are searching for. We can use these keywords in our contents to pull these audiences where we want to reach.
Apply SEO to Different Platforms :
We should apply SEO on different parts of search results to appear our brands on most possible platforms when someone searches.These are
App Store Optimization
Video Optimization (e.g YouTube)
Google My Business Optimization
Social Media Optimization
Third-party sites and vertical search engines (e.g., Amazon and Yelp)
These searchable platforms make our brand popular & visible in search engine results (Google, bing etc) as well.
Summary: Be visible on each and every platform as much as you can. Optimize your content beyond the search engines which will provide you additional search engine results. Assume SEO as Search Experience Optimization, not just Search Engine Optimization.
There are two more most important areas of SEO success, we will discuss in next 2 posts.
