When I first started my business, SEO was a foreign concept to me. However, with research and learning what it takes, the following 32 SEO Tips For Your Business Success can boost traffic and search engine rankings. Check them out below:
1. Under construction
It is important to make sure your site is NOT under construction, incomplete and/or with little or no unique content. In order for SEO to work, a well-established site needs to be ready.
2. Website/blog
When your website/blog is ready, submit it to Google, Yahoo, MSN, and ASK.com. Also, submit your site to reputable high PR web directories, open directories, yellow pages and social bookmarking sites such as StumpleUpon, Digg, etc.
3. Sitemap
Offer sitemap to your site visitors for easy page navigation.
4. Search engines
Submit your sitemap to Google, Yahoo, MSN, and ASK.com.
5. Content
Create unique and rich content sites. Offer value and helpful information with appropriate keywords.
6. Keywords
Check your keywords and make sure they are relevant and actually are contained in your site. Avoid keyword stuffing.
7. Images
Use alt tags on images that are in your content. Provide a description that compliments your sites subject matter.
8. Titles
Make your TITLE and ALT tags descriptive, simple and keyword rich. Avoid irrelevant and repeated keywords.
9. Title tag
The title tag should be 60-80 characters maximum in length.
10. Meta tag
The meta tag description should be 160-180 characters including spaces (about 25-30 words).
11. Meta tag keywords
The meta tag keywords must be 15-20 words maximum.
12. Headings
Optimize pages with Headings (for example, H1, H2, H3) containing your site's primary keywords throughout your article.
13. CSS/HTML
Validate your CSS and HTML. Check for errors and broken links and fix these as soon as possible.
14. Plugins
Check out the following plugins: SEO smart links, SEO friendly images, SEO title tags and Yoast SEO. Pick and choose which of these plugins will work best for your site.
15. Links
Maximum links per page must be fewer than 100. Avoid the risk of being flagged as link farm by search engines.
16. Check your site's traffic
Use sites like SimiliarWeb and Alexa and check your website traffic.
17. Crawl your site
Allow search bots (good ones) to crawl your sites without session IDs or arguments that track their path through the site. Using these techniques may result in incomplete indexing of your site.
18. Web server/host
Check your web server/host if it supports the If-Modified-Since HTTP header. It tells search engines whether your content has changed since last crawled your site. It will save you bandwidth, resources and avoid server overload.
19. Robots
Use Robots.txt file to manage and control search engine spiders in indexing your site. You can allow and disallow spiders and choose directories you want to be crawled and indexed. But with bad bots or spam bots, you need to modify your HTACCESS file to properly and effectively manage bots or spiders. Visit http://www.robotstxt.org/robotstxt.html to learn more about Robots.txt file.
20. Content
Do not attempt to present different content to search engines than what you show to your site visitors.
21. Avoid loops
Avoid dirty tricks and exploiting loop holes to improve search engines ranking.
22. Bad links
Avoid links to the bad neighborhood such as web spammers, link farms, phishing, hacker, crack, gambling, porn and scam sites. Linking to them will greatly affect your search engine rankings.
23. Link schemes
Do not attempt to join in link schemes, excessive reciprocal links or excessive link exchanging and link exchange web rings.
24. Unauthorized programs
Do not use unauthorized programs or online tools to submit your site, check page rankings and other automated queries. Avoid the risk of being flagged as spam.
25. Hidden texts/links
Do not use hidden text and links. Show to search engines what you show to your visitors. It will greatly affect your site's reputation.
26. Malicious programs
Do not attempt to create pages that contain phishing, scam, viruses, trojans, backdoors, spyware, adware and other malicious programs.
27. Useful
Make your site useful and informative for your visitors.
28. Link building
Improve your link building. Link to high PR websites. The quality of relevant links is far more important than quantity. Links will greatly improve your site's visibility, popularity, and rankings. Search engines consider links as votes to your site.
29. Link structure
Check your page link structure. Every page should be reachable by a single static text link.
30. SEO
Be extra careful in purchasing SEO services. Some use illegal and questionable ways to improve rankings.
31. Buy/sell
Do not buy or sell links. This tactic will only harm your SEO practices.
32. Affiliate links
Do not create sites that contain purely affiliate links and no valuable content that are useful to the users.
There you have it 32 SEO Tips For Your Business Success. What do you think?
About the author: Sonia Colon is writer/publisher of My Fashion E-Mall Blog & The Biz Buzz of A Latina Mom Blog. She is also owner at Books About Me. Sign up for the newsletter and never miss a powerful business marketing article plus receive a FREE eBook on ‘How to Rock Your Business with A Blog’.
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