I spent Saturday evening watching movies with my teenage sons. If you have teenagers, you know how rare this occurrence is! Not wanting to chase them away, I Watched the movies they chose.

One of those movies was Bedazzled—a comedy about a guy who is granted several wishes in exchange for his soul. He goes through various personas trying to be Mr. Perfect so he can catch a certain woman. Every “wish” ends in disaster.

As we watched this movie, it was apparent that this guy just Needed to be himself—he needed personal branding!

How many of us have tried on different personalities or different careers or even started new business looking for success and happiness, but have fallen way short?

When we brand ourselves, we discover our true strengths and learn to give ourselves permission to be Authentic. Being anything other than authentic is exhausting and leads to mediocrity. So, don't sell your soul, just invest in personal branding!